One-Day Live Online Course

Product Opportunity Assessment For Product Managers

A private, intensive course designed to help product teams assess market opportunities and drive confident investment decisions.

Course Overview

The Product Opportunity Assessment is a private, one-day course designed to strengthen product teams’ ability to make confident, commercially sound investment decisions. Executives gain assurance that their teams can identify and size market opportunities, evaluate customer demand, and assess commercial viability using a structured, repeatable approach. The course develops capability in building clear, evidence-based product opportunity assessments and business cases, supported by the Brainmates Opportunity Canvas. It also strengthens teams’ ability to influence stakeholders through disciplined storytelling and executive-ready communication, ensuring product opportunities are clearly articulated, aligned to strategy, and positioned for informed decision-making.

Why Organisations Run This Program

High-performing product organisations know that strong opportunity assessment is critical to making confident, value-driven investment decisions. This private course helps organisations build a shared, structured approach to evaluating and articulating product opportunities before committing time, budget, and resources.

By running this program in-house, your organisation will:

Create alignment across teams

Establish a common language and approach for assessing product opportunities and business cases.

Uplift commercial capability at scale

Equip product teams with the skills to think commercially, evaluate value, and connect ideas to strategy.

Improve decision quality and reduce risk

Enable earlier, evidence-based decisions that reduce delivery risk and focus investment on what matters most.

Strengthen business cases and stakeholder confidence

Improve how opportunities are framed, communicated, and sold to executives and decision-makers.

Build repeatable, scalable product practice

Embed a consistent, practical method for opportunity assessment that can be applied across portfolios and teams.

Support better portfolio prioritisation

Create clearer signals for comparing, prioritising, and funding product initiatives based on value and viability.

Who This Course Is For

This course is for Product Managers and product leaders who need to assess, prioritise, and clearly justify product opportunities. It equips teams with a consistent, commercial approach to building strong opportunity assessments and business cases, enabling better decisions, clearer investment signals, and greater confidence in where to focus product effort.

Here’s how the course supports participants at different stages of their product career:

Experienced Product Managers

Uncover Value. Influence Outcomes

You already know how to build and deliver value within existing products. Now, elevate your impact by learning how to identify new market opportunities and articulate them in the language of commercial outcomes. This course gives you the knowledge and tools to quickly size, prioritise, and select the right opportunities and, more importantly, to convince stakeholders that your ideas will drive meaningful business results and strategic growth.

Your team will learn how to:

Spot and size opportunities fast
Make smart, confident product calls backed by real data and insights
Show the money and prove commercial impact
Win executive buy-in by selling opportunities that drive real results

Perfect for experienced product managers ready to operate at a higher strategic and commercial level.

Product Leaders

Seize Opportunities. Inspire Confidence

Your team excels at delivery and incremental improvements. It’s now time for a step change. You need them to drive lucrative innovation and prove the strategic value of your product function. This course gives your team a repeatable, scalable approach to identifying, sizing, and prioritising new opportunities, building the business cases that demonstrate clear commercial impact.

Your team will learn how to:

Confidently invest in the right product opportunities
Accelerate product discovery cycles and bring ideas to market faster
Boost product profitability by focusing on high-value initiatives
Earn executive trust through stronger, evidence-based decision-making

Perfect for product leaders who want to showcase their team’s strategic capability and build greater trust with executives.

Cross-Functional Teams

Innovate Together. Drive Strategic

Building great products isn’t just about execution, it’s about collaboration and applying a repeatable approach to spot and seize opportunities together. When product managers, designers, engineers, and delivery leads identify and champion opportunities as one team, they drive faster, smarter innovation and stronger business results. This course empowers cross-functional teams to think commercially, prioritise effectively, and speak with one voice when selling opportunities.

Your team will learn how to:

Uncover and prioritise commercial opportunities together
Accelerate delivery by conducting faster, aligned discovery
Focus on the right high-value initiatives that drive impact
Tell a cohesive, compelling story that wins executive support

Perfect for cross-functional teams ready to level up their commercial thinking and amplify their strategic impact across the business.

Program Design

The Product Opportunity Assessment course is an intensive, one-day program that guides teams through the full journey of assessing and selling a product opportunity using a structured, repeatable approach.

Across the day, participants work through three connected parts:

Session 1

Uncover and Validate Market Opportunities

Clarify the idea, understand the customer problem, and validate market demand through segmentation, sizing, and competitive insight.

Session 2

Build a Strong Commercial Case

Assess strategic alignment, model value, estimate benefits and costs, and evaluate risk to support confident investment decisions.

Session 3

Sell the Opportunity with Impac

Shape a clear, compelling narrative and tailor communication to stakeholders to drive alignment and action

The course is grounded in the Brainmates Product Management Framework and equips teams with practical tools they can apply immediately.

Key Outcomes

A shared, consistent approach to assessing and comparing product opportunities

Stronger, evidence-based business cases that support confident investment decisions

Improved stakeholder confidence through clearer opportunity narratives and decision rationale

How It Works: Customise for Your Team

Our training is delivered privately and designed to be practical, flexible, and tailored to your team’s needs.

Team-Based Training

Product Opportunity Assessment For Product Managers

CUSTOM 1-DAY DELIVERY

Bring the course in-house with a format tailored to your team. We consult with you beforehand to ensure content is aligned with your products, challenges, and context — so your team walks away with tangible benefits and shared ways of working.

Best for: Teams of 8 or more
Format: Zoom or in person (AU/NZ), custom dates
Price: Contact us for a quote
Approach: Applied to your real-world products and challenges

Over 40% of the ASX 100 trust Brainmates to build product capability across their organisations.

20+

Years of Product Training Excellence

1000s

of Product Professionals Trained

95%

Said the Course Was Directly Relevant to Their Role

93%

Said the Course Positively Impacted Their Product Career Path

80%

Left With a Strong Foundational Understanding of Product Management

What Our Clients & Learners Say

The course demystified financial concepts and provided practical tools I could immediately apply. A must for any Product Manager!

Kylie Farr

Senior Product Manager

A comprehensive and engaging course that bridges the gap between product management and financial literacy.

Tim Searle

General Manager Solutions

Best product management training in NZ and AU. Very insightful, refreshing perspective on product management, with practical examples and exercises. Everyone in our team loved it and found it extremely useful.

Ella Obreja

Head of Data & AI

Alinta Energy

A solid overview of understanding all the elements that go into understanding the overall performance of a product and how to make a case for future investment.

Chris Holmes

Digital Product Leader