Essentials Of
Product Management Course
A 3-day live online product management course from Brainmates, the Sydney-based product management consultancy. For new and experienced product managers across Australia and New Zealand. Brainmates Certified.
3-day live online course | Early Bird from $2,900 | Standard $3,200 | Class sizes limited
Need training for your team? Enquire about private delivery →
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Course At A Glance
- Duration
- 3 Days
- Format
- Live online
- Certification
- Brainmates Certified
- Price
-
Early Bird $2,900 | Standard $3,200
Groups of 3+ $2,750 per personFor private team training, pricing is customised based on delivery format and team size
- Level
- Foundation
I’m walking away with a solid foundation
for what it means to be a
Product Manager
and the tools to take a product or feature from just an idea through to delivery and customer value.
UpGuard
The Essentials of Product Management is a 3-day live online course designed to help you build confidence, sharpen your product thinking, and apply what you learn immediately in your role.
You’ll be introduced to the Brainmates Product Management Framework, a structured and repeatable approach you can use across industries and product types. It supports product managers in navigating strategy, lifecycle, customer insight, innovation, and delivery with clarity and confidence.
By the end of the course, you’ll have the tools, language, and mindset to make an immediate impact, whether you’re starting out, scaling up, or uplifting capability across your team.
See this in action: read the Leading Australian Software Platform case study.
Over 40% of the ASX 100 trust Brainmates to build product capability across their organisations.
Years of Product Training Excellence
Of Product Professionals Trained
Said the Course Was Directly Relevant to Their Role
Said the Course Positively Impacted Their Product Career Path
Left With a Strong Foundational Understanding of Product Management
Who This Course Is For
Emerging Product Managers
Build confidence. Fast-track your product career
This course gives you the foundations to succeed faster with a structured, repeatable approach to product thinking. Go from overwhelmed to in control, and start working with your team effectively to deliver customer value.
You'll learn how to
- Understand the full product lifecycle
- Validate ideas and prioritise with clarity
- Collaborate better with engineers, designers and stakeholders
- Sharpen strategic thinking and influence
- Speak the language of product management
Perfect for new product managers or those transitioning from UX, tech, engineering, or marketing.
Experienced Product Managers
Sharpen your thinking. Expand your influence
You already know how to ship, but this course sharpens how you think. It connects tactical execution to commercial and strategic thinking, helping you scale your impact and speak the language of product outcomes.
You'll learn how to
- Elevate discovery and decision-making
- Influence stakeholders with clarity and confidence
- Identify what matters most
- Scale your product thinking
Perfect for experienced product managers who want to operate more strategically and drive bigger outcomes.
Product Leaders
Align your team. Amplify their impact
You don't just want products delivered. You want the right products delivered. This course equips your team with a shared framework, language and mindset to manage ambiguity, prioritise product work and accelerate decisions where it matters most. It supports consistent, scalable product thinking across functions without sacrificing autonomy.
Your team will learn how to
- Adopt a repeatable discovery and delivery approach
- Prioritise and validate using commercial insights
- Operate with greater autonomy and accountability
Perfect for product leaders looking to uplift team capability with a shared language, mindset, and approach to product management.
Is this the right course for you?
There are three main ways to learn product management in Australia. Each suits a different person. Here is how they compare.
| Essentials of Product Management (3-day live course) |
Self-paced online course | Bootcamp or university short course | |
|---|---|---|---|
| Time | 3 days | Weeks to months, in your own time | 6 weeks to 6 months, part-time |
| How you learn | Live on Zoom, small group, taught by practitioners who are on the tools every day | Videos and exercises on your own | A mix of classes, projects and assessment |
| Who it suits | Working product managers and people new to the role who need to apply it straight away | Self-starters who want a low-cost introduction | Career changers who want a longer program |
| Certification | Brainmates Certified, with a digital certificate and LinkedIn badge | Usually a certificate of completion | Varies by provider |
| Typical cost (AUD) | $2,900 Early Bird, $3,200 Standard, $2,750 per person for groups of 3+ | From about $900 | About $1,900 to $4,500 or more |
Choose Essentials of Product Management if you want a practical framework you can use at work the following week, taught live by people who do the job.
See course datesTopics Covered Over The 3 Day Course
The Essentials of Product Management is structured over three days to build your capability from core concepts to practical application. Each day introduces new tools and techniques, designed to support emerging and experienced product managers alike through the Brainmates Product Management Framework.
DAY 1
- The Value of Product Thinking
- What is Product Management?
- Product Thinking
- Brainmates Product Framework
- Product Lifecycle Management
- Product Strategy & Roadmaps
DAY 2
- Managing Ideation
- Market Segmentation
- Problem Validation
- Opportunity Assessments
- Investment Planning
DAY 3
- Design Thinking
- Persona Development
- Customer Research Methods
- Sharing the Customer Story
- Communicating Product Value
- Solution Design / Prototyping
- Product Launch
Built by practitioners, not just trainers
The Essentials of Product Management is taught by experienced product practitioners, not generic facilitators. Every concept, framework, and exercise is grounded in the real-world challenges faced by modern product teams.
Brainmates has been leading and shaping the product management community since 2004. Our facilitators are experienced product consultants and practitioners who bring real-world expertise into every session.
Meet Your Instructors
Nick Coster
Co-Founder & Principal Trainer
- 25+ Years in Product Management & Training
- Certificate IV in Training and Assessment (TAE40122)
- AIPMM Certified Product Manager & Product Marketing Manager
- Certified Facilitator - LEGO Serious Play
Nick Coster is the co-founder of Brainmates and Principal Trainer, having taught thousands of aspiring and experienced product professionals through courses like Essentials of Product Management, Commercial Acumen, Opportunity Assessment, and Practical Agile.
Diane Sexton
Trainer
- 13+ Years in Product Management
- MBA in Technology Management
Diane Sexton is an experienced Product Manager and Consultant. She's seen Product in places ranging from high tech to hardware-heavy in fast-paced startups and public and private enterprise. This means she has stories that relate to every context, and she has a passion for sharing the craft of Product Management through storytelling, hands-on exercises and the principles of Play.
Download a brochure
Explore further details about the learning methods, program agenda and more.
What’s Included
- 3 days of training, facilitated discussion, and interactive exercises in a small group setting
- Downloadable digital course materials included (printed materials available for purchase)
- Easy access to downloadable templates and tools from our website for reuse after the course
- Optional access to a private Slack channel for follow-up questions and post-course support
- Brainmates Certification on completion, with a digital certificate and LinkedIn badge
The Brainmates Product
Management Framework
Used by 100s
Of Companies across industries to reduce delivery risk and build what truly matters
Think strategically. Reduce risk. Build what matters.
At the heart of the Essentials of Product Management course is the Brainmates Product Management Framework. It's a pragmatic, structured thinking tool that helps product managers make confident, high-impact decisions.
Why This Framework Is a Game-Changer
In today's company environments, ideas are everywhere. But not all ideas deserve investment. The Brainmates Framework helps teams avoid the trap of chasing shiny objects by providing a disciplined process to reduce risk early and focus energy where it counts most.
It enables product managers to:
- Make clear, evidence-based decisions
- Challenge assumptions before effort is wasted
- Align stakeholders with a shared line of sight to value
- Balance customer desirability with commercial viability
Want A Deeper Dive Into Our Framework?
How It Works:
Flexible Delivery Formats
For Teams & Individuals
Whether you're joining solo or booking for your team, we've designed our training to be practical, flexible, and accessible.
Live Online Course
Essentials of Product Management
OPEN SESSION | LIVE ONLINE
Scheduled 3-Day Session
Join a scheduled 3-day online session with a small group of professionals from different organisations. Learn from real product challenges, share experiences, and apply practical tools in a live, facilitator-led environment.
- Best for
- Individuals or small teams (up to 8 people)
- Format
- Zoom, fixed dates (AEST/AEDT)
- Prices
- Early Bird $2,900 | Standard $3,200 | Groups of 3+ $2,750 per person (Prices are AUD)
- Activities
- Fictional scenarios designed for safe skill-building
Team-Based Training
Essentials of Product Management
TEAM DELIVERY | CUSTOM FORMAT
Custom 3-Day Delivery
Bring the course in-house with a format tailored to your team. We consult with you beforehand so the content fits your products, challenges and context. Your team walks away with tangible artefacts, a common language and shared ways of working.
- Best for
- Teams of 8 or more
- Format
- Zoom or in-person (AU/NZ), custom dates
- Price
- Contact us for a quote
- Activities
- Applied to your real-world products and challenges
Want to know more? Speak with our team here.
Trusted by leading brands for over 20 years
What Our Clients & Learners Say
The recent "Essentials of Product Management" course was truly insightful and engaging! Nick was absolutely outstanding in delivering the course, making complex concepts easy to understand with real-world examples and practical frameworks. The emphasis on customer-centric thinking, market research, and storytelling made it an invaluable learning experience. Highly recommended for anyone looking to elevate their product management skills!
Ready To Sharpen Your
Product Management Skills?
Select from our upcoming live online training dates
Need training for your team? Enquire about private delivery
Live online · 3 days · Early Bird $2,900 (AUD)
Not ready to book? Get the full course details
Frequently Asked Questions
Yes. Essentials of Product Management is a foundation-level course and no prior product management experience is needed. It suits new product managers and people moving into product from technology, digital, engineering, UX design or marketing. Experienced product managers also take it to put a consistent framework around what they already do.
It depends on the format. Self-paced online courses start from about $900. Bootcamps and university short courses usually cost between $1,900 and $4,500 or more. Essentials of Product Management costs $2,900 (Early Bird) or $3,200 (Standard), or $2,750 per person for groups of 3 or more. Private team delivery is priced on team size and format. All prices are in AUD.
Brainmates Certification is earned through active participation across the 3-day course. You receive a digital certificate and a LinkedIn badge on completion. If your employer asks for a specific international credential, check which one before you book.
Yes. The scheduled course runs live online on Zoom, so you can join from anywhere in Australia or New Zealand, including Sydney, Melbourne, Brisbane, Adelaide and Auckland. Sessions run on Australian Eastern time (AEST/AEDT). Private team courses can also be delivered in person.
Yes. We offer private, team-based delivery with tailored content and real examples.
Public courses have set dates, mixed participants. Private courses are for your team only, customised. Available in live online format or in-person.
Absolutely! Private sessions can include relevant case studies and exercises or tailored to your organisational context.
We can provide a course overview PDF with learning outcomes, pricing, and certification details to help support your request.
You’ll have access to optional follow-up support via a private Slack channel to ask questions or revisit key concepts. You can also explore advanced training options with Brainmates.
We accept all major credit cards. Invoices can be requested during the booking process. You only need to contact us if you need help.
