Strategy and Roadmaps

Home Solutions Strategy and Roadmaps

Do you have a vision for how your
product will change the world?

If there is no clear idea of how your product will help achieve business goals, with everyone pulling in different directions, then your product is off on an adventure without knowing where it will end.

By forming a definitive and realisable vision for your product - with a clear strategy and roadmap of how to get there - everyone can start pulling in the same direction and put you on an epic quest for product success.

Brainmates is here to help lead the way.

Does your strategy stack up? Talk to us

Give your quest direction
with a strategy and roadmap

To get from where you are to where you want to be, you need a compelling vision that addresses the key challenges of your product, business & market.

You then need to decide how you will get there – and communicate this strategy and the path forward to your stakeholders using a roadmap that can easily be understood.

Vision & Strategy

Your product strategy is where you make the decisions on how you will achieve your product vision. This is the plan by which you will communicate with and align the diverse areas of your business – and what they want to achieve – into a coherent story that all parties can get behind and work together on.

Roadmaps

Roadmaps take the goals of your strategy and establish a path towards reaching them, using milestones and outcomes along the way to measure your success and maintain your direction. This aligns your product and your product’s value into something that all levels of the organisation are interested in.

We can provide solutions tailored to your needs:

Co-design and Consultancy

In this hands-on approach, we will immerse ourselves in your practice to help you build your product strategy and roadmaps. We review your existing plans and research to help you form a perspective about the strategic direction of your product, then document and communicate that strategy convincingly to your stakeholders.

Advisory

In this partnership approach, we will review your strategy and provide an external perspective on your thinking – providing targeted feedback and advice to make your strategy more robust and ensure it has considered all elements. Then we will help you make it bulletproof for presentation to your stakeholders.

Targeted Capability Uplift

In this educational approach, we will facilitate interactive workshops, training and coaching that’s contextualised to your organisational circumstances – providing your team with the know-how and capability to develop their own vision, strategy and roadmaps.

Not sure which solution is right for you?

The Outcomes You Want

The goal of any product vision, strategy and roadmap is to deliver long-term, sustainable growth for the business.

An effective product vision, strategy and roadmap will:

  • Provide clear direction for empowered teams
  • Align stakeholders behind a common path forward
  • Provide the story and justification for how your product contributed to business success
  • Set your product up to be the engine of growth for years to come

THE DEEP DIVE

Successful products need a clear direction
that everyone can get behind

Delivering a product without having a strategy in place is like building a yacht without sails or a rudder. You’ve made something that captures the basic idea of what you wanted to do, but you won’t be going anywhere anytime soon.

But mastering the art of product strategy isn’t easy.

Reasons why a product team may struggle with strategy include:
  • Teams getting waylaid by an over-emphasis on delivery
  • An over-abundance of short-term tactical iteration without a long-term strategic direction
  • A lack of capability in strategic planning and communications
  • A lack of support and sounding boards for product leaders to pressure test strategy

Without vision and a strategic direction, your product team risks delivering products and features that have no measurable business impact – and that may even drive customers away to your competitors. This takes your product in a direction that no business wants to go towards.

Getting the right vision and strategy in place for your product will ensure you not only delver products your customers love, but can succeed in a competitive and ever changing environment to deliver the sustainable results your business needs.

At Brainmates, we partner with you to deeply understand your product and support your product leadership to help you get back on track with a strategy to show how product will support the your business direction.

Product is more than a delivery service - it is an organisation’s engine of growth.

Need help with your product strategy and roadmap? Talk to us

Testimonials

We have been partnering with Brainmates for the last year to accelerate our product maturity, which has helped uplift our product team practice and our cross-functional effectiveness.

Brainmates have become trusted advisors to our leadership team.

Erica Wass VP Product, Secure Code Warrior

Core to realising Standards Australia’s ambitious strategic objectives, is the ability to design and deliver better and more innovative products and services, to our stakeholders and customers.

In support of this ambition, Standards Australia engaged Brainmates to undertake a Product Maturity assessment, and subsequently to work with us in establishing a Product Centre of Excellence.

Brainmates’ extensive product expertise, coupled with their ability to structure a CoE growth agenda and to coach our product team, has set us well on the way towards building this capability.

Andrew Whelan IT Delivery Manager, Standards Australia

Woolworths has been partnering with Brainmates for a few years to help build product capability and product standards.

They helped us build our product capability matrix and career ladder and therefore understand the needs we have in our business but also understand the challenges in market to find top product talent.

They also have great talent in their business to help build out a program such as this and were very excited to partner with us on a program that is customised to Woolworths.

Petra Gross
GM Digital Products, WooliesX

Core to realising Standards Australia's ambitious strategic objectives, is the ability to design and deliver better and more innovative products and services, to our stakeholders and customers.

In support of this ambition, Standards Australia engaged Brainmates to undertake a Product Maturity assessment, and subsequently to work with us in establishing a Product Centre of Excellence.

Brainmates’ extensive product expertise, coupled with their ability to structure a CoE growth agenda and to coach our product team, has set us well on the way towards building this capability.

Andrew Whelan

IT Delivery Manager, Standards Australia

We came to Brainmates at a time that was pretty challenging for us, and the work we’ve done together has set us up to lead the market.

We’ve now have the right foundations in place, and our executives now see the product team as a major performance driver.

Jack Simpson

GM - Product/UX/CX, Tabcorp

Woolworths has been partnering with Brainmates for a few years to help build product capability and product standards.

They helped us build our product capability matrix and career ladder and therefore understand the needs we have in our business but also understand the challenges in market to find top product talent.

They also have great talent in their business to help build out a program such as this and were very excited to partner with us on a program that is customised to Woolworths.

Petra Gross

GM Digital Products, WooliesX

We have been partnering with Brainmates for the last year to accelerate our product maturity, which has helped uplift our product team practice and our cross-functional effectiveness.

Brainmates have become trusted advisors to our leadership team.

Erica Wass

VP Product, Secure Code Warrior

Are you ready to set up
your product for long-term, sustainable success?

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