Pages
- About
- Become an AIPMM Certified Product Manager
- Brainmates – Boosting People, Agile Organisations and Product Performance
- Brainrants – The Brainmates Blog
- Build EPM Events List
- Career Coaching
- Career Development
- Consulting
- Contact
- Create a Product Value Proposition
in 5 Minutes (or less!) - Eventbrite API Tester
- Events
- Organisational Product Coaching
- Product Contracting
- Product Fit
- Product Management Capability Assessments
- Product Management career pathways
- Product Managers competition
- Sitemap
- Thank You
- Training
- Accelerated Design Sprints
- AIPMM Certification
- Calendar
- Course Terms and Conditions
- Course Terms and Conditions
- Customer Research & Discovery
- Essentials of Product Management
- Essentials of Product Marketing
- Essentials of User Experience
- Introduction to Product Management
- Moving Into Product
- Pitch Your Product!
- Practical Agile for Product Managers
- Problem Solving Masterclass
- Financial Fundamentals
- Training Expression of Interest
- Website Privacy Policy
- Website Terms and Conditions
- Workplace Training
Posts by category
- Category: Brainrants
- Bridging the Knowing-Doing Gap in Product Management
- Separating Product from Engineering
- Product Marketing in Australia – A 2018 State of Play
- Product bookclub wrap: Scaling Lean, by Ash Maurya
- Mind the Product, July 2017 – My Takeaways for Product Managers
- TedX Sydney – takeouts for Product Managers
- Redefining the Product Manager Role
- Have we lost the drive to create visionary products?
- Visual Facilitation: a great tool for Product Managers
- Inspiring Greatness at Cuscal
- If Mary Poppins was alive today, would she be a product manager?
- SEEK Making a Big Impact on Big Problems
- Who is Cuscal? The Future of Real-Time Payments
- MYOB, Responding to the Call With Innovation
- ansarada’s Agile Innovation Revolution
- Career Advancement? It’s Who You Know
- Leading the Product 2016 Is Almost Here
- SMALL BETS – How Corporates Can Innovate Like a Startup
- What is Product Management without Product Managers?
- Product Management in a Media Environment
- Product Management is like a Fractal
- Towards 2017: Marketing Trends Review
- How to – Customer Interview
- Prospa, Lead Product Manager Opportunity
- 3 Ways To Structure Your Roadmap
- The Dynamics Of Roadmapping
- This is what it looks like when we Ideate…
- Now That I Have A Product Strategy, What Do I Do With It?
- Where Do User Stories Come From?
- There Are No Shortcuts In Product Management
- The BX Factor – Buyer Experience
- Customer Success = Our Success
- Product Manager & Product Owner, The Dynamic Duo
- PRODUCT ROADMAPS: What Are They Good For?
- How to Create a KickAss Product Management CV?
- 3 Cool Things I Learned From Doing Hubspot Inbound Marketing Certification
- Increasing Product Management Productivity
- Buyer Persona – Don’t go to market without it
- The #mockstock movement
- Product Roadmaps, What Are They Good For?
- What is your Most Dangerous Assumption?
- Product Manager @ iSelect Melbourne
- Once Were Giants – Ignore Customer Centricity at Your Peril
- The Danger of Agile Theatre
- Sales Funnel A B C’s for Product Marketers
- Digital Marketing Makeover
- Tehnical Product Manager Wanted in Sydney
- The Age of Product Management
- YOUR OPINION, ALTHOUGH INTERESTING, IS IRRELEVANT
- The Three Tenets of Product Marketing
- Marketing the Product Marketer
- “How To… Be An Impactful Product Manager”
- 4 Steps to Creating a Product Roadmap (Part 1)
- Confessions of a Small (But Mighty) Business Owner
- 5 Minutes With Lisa Wong, Director of Product & Initiative Planning at eBay
- Lost In Translation
- 5 Minutes With Henry Ruiz, Chief Product Officer, REA Group
- 5 Minutes With Warren Wan, Product Czar, MyFitnessPal
- What Do You Do When You Fail?
- Flexing Your Financial Muscle
- Grow your Product Management Career with a Mentor
- Building Your Personal Brand in Product Management – How? (Part 2)
- A – Z Of Product Management
- Building Your Personal Brand in Product Management – Why? (Part 1)
- A Product Manager’s New Year Checklist
- Roadmap Your Product Management Career Plan
- 5 Minutes With Scott Sehlhorst, Product Management & Strategy Consultant, Tyner Blain
- Start Up Tips For Product Managers (& Vice Versa)
- Finding Your Product Management Story
- Product Management Comes in From the Cold With Launch of New Global Standard
- What is a Product Manager?
- The Sunshine Radiator Brainstorming Tool
- Roadmaps – Briefly Explained
- 6 Ways To Solve A Customer Problem
- Customer Research – Briefly Explained
- Idea Pad – A Simple Way to Articulate Your Idea
- Customer Centered Design – Briefly Explained
- Product Management Roles – Briefly Explained
- Innovation: Briefly Explained
- White Paper: A Pricing Framework for Product Managers
- The Agile Business Gap – Interview
- Strategy: Briefly Explained
- RELISH Communicating
- Recoining Stakeholder Management to Stakeholder Relationships
- Product Management: Briefly Explained
- Brand Management & Product Management: A Marriage of Convenience
- Product Management is Evolving – All Because of the Social Web!
- Product Management is for Everyone
- Setting up a Product Management Institute?
- Creating Memorable Experiences
- Previewing The Guide to the Product Management Body of Knowledge (ProdBOK)
- Is There A Place For Entrepreneurship In Product Management?
- Werewolves and Vampires in Product Management?
- Document Templates Kill Creativity
- 5 Minutes with Natalia Salzberg, Product Manager of Macquarie University
- Humanising Product Delivery
- 6 Great Schools Around the World Where You Can Study Product Management
- Product Management Online Resources you should be across
- Show me the Money! – Funding vs Investment
- Product Talk #14: Hoyts Cinemas and Product Differentiation, Part 2
- Product Talk #14 – Hoyts Cinemas and Differentiation
- Implementing Lessons Learned into New Ventures
- Brainmates Product Management Framework – Thoughts?
- Brand Differentiation and Online Retailing
- Our New Framework Helps Your Organisation
- Business Benefits of Product Management
- A Conversation About Agile and Product Management
- Minimum Viable Product Portfolio
- Surviving a Product Management Redundancy
- A 360 look at Product Management: A Recruitment Perspective
- Gender Differences in Product Management
- Working More Effectively With Sales
- Brainmates Customer Satisfaction Survey
- What’s in the Name Brainmates?
- Don’t Forget About the Buyer
- Innovation Inspiration from Science Fiction
- Considering The Minimum Viable Product
- 2012 Product Management Predictions
- A Game Plan for the New Year
- The Year That Was 2011
- White Paper: A Fresh Perspective on Australian Retail
- 2011 Agile Australia Conference in Review
- ‘How To’… Create User & Buyer Scenarios
- The ‘Neuro-age’ of Product Management
- Simple Tips to Help Your Writing
- Differentiation Isn’t Enough, You Have to Be Better
- Find Market Problems Worth Solving
- Carve Out “Think” Time
- Creativity Opens Up More Possibilities
- Reflections on Monitors, Microwaves and Modern Product Management
- Product Camp Melbourne 2011
- Product Planning vs Trial & Error
- Cocktail Recipe for Happy Product Professionals
- A Little Product Manager In All Of Us
- 7 Years Of Brainmates With Nick Coster
- 7 Years Of Brainmates With Adrienne Tan
- What Products Should Be On Your Shelves?
- Some Practical Tools For Stakeholder Management
- Product Management – Are We Kidding Ourselves?
- ProductCamp Sydney 2011 – Wrap-Up
- User Interaction by Jorg Saretzki
- From Complaints to Problems by Clive Lam
- The Art of Influence by Clive Lam
- How to Build a Product Roadmap
- Product Manager Attributes
- What Are You Trying to Prove?
- Women in Business – Where Did Your Journey Begin?
- 2011 Edition of the Brainmates Social Media White Paper
- How Do You Use Social Media In Your Product Management Role?
- 10 Tips on how to be an Awesome Product Manager
- What can small businesses learn from Product Management?
- Using Social Media in Product Management – 2011 Survey
- Developing A Full Product Experience
- What is a Business Case?
- What Will 2011 Hold For Product Management?
- Deductive Logic. A Market Segmentation Tool
- Top 10 Brainmates Blog Posts of 2010
- New training course: Social Media for Product Managers
- Project Manager vs Product Manager
- Price Discrimination for Product Management
- Australian Product Management Salary & Employment Survey 2010
- Permission and Content. Evaluating Sharability through Quick-MI
- Social Media Tools Used By Brainmates
- Not-For-Profit. A Product?
- Requirements Check List
- What is Product Management?
- Quick-MI. Quick Heuristics for Modular Innovation.
- The 4 C’s of Product Management
- Five Questions Product Managers Should Ask Their Customers
- Zara’s Innovation Mantra
- What is Modular Innovation?
- 5 Minutes with Fred Lindberg, Innovation Management Specialist
- Social media: Challenges & opportunities for product managers and marketers
- Capturing the Right Customer Insights
- Social Media in Product Management and Marketing – Survey Results 2010
- What Customer Problem Does the iPad Solve?
- Trust is an unmet market need
- Wrap Up 2010 Product Management Leadership Summit New York
- Survey – Social Media Use by Product Managers and Marketers
- Defining the Role of the Product Manager (interview)
- Product Differentiation – What Does Your Product Do Better?
- Stakeholder Management for Product Managers
- Imagining Magic
- Fighting the fast followers
- Product Camp Sydney 2010 Review
- Social Media: Challenges and Opportunities for Product Managers and Marketers
- Personas – Keep Them Focused
- Government 2.0 – a Product Manager’s Perspective
- Being a Great Product Management Consultant
- Social Media Tools for Product Marketers
- Applying Innovation in Product Management
- Appliances Online – Awesome End-to-End Customer Experience
- 2009 Salary Survey Results – Product Management
- Pets.com – A Classic Example of Product Development Failure
- Innovation and Product Development – the Boeing 787 Dreamliner
- Challenges and Opportunities for Product Managers in 2010
- Top 10 Brainmates Blog Posts of 2009
- 5 Minutes with Jenny Feng, Senior Product Manager and Entrepreneur (Marketeers Club)
- Great Product Development – But Where’s the Marketing?
- The Value Curve Model: Visualising Value Propositions
- PMEC Battle of the Bloggers – The Best Product Management Blogs
- Product Management Education Conference, San Jose 2009
- Treat a Website like a Product
- Battle of the Bloggers
- Two Ideas for Better B2B Product Marketing
- The Use of a Product Innovation Charter in Product Development
- Irene Liakos’ Definition of Product Management
- Twitter as a Marketing Tool
- Qualities of Great Product Managers
- What is a “Market-Driven” Product?
- Australian Women are Misunderstood
- TiVo Masters the Challenge of Free-To-Air
- Product Talks #3 – Product Management in an Agile World
- Passing On Your Product Knowledge
- The Product Manager’s Butterfly Effect
- Is Now the Time to Risk Product Innovation?
- Ready, Set, Ask: 5 Minutes with Your Customer
- The Customer Service Gap Model
- What Goes Into A Product Strategy?
- Eco-Friendly Mobile Phones
- “Love. Everyone Wants It But Not Everyone Finds It.”
- Green Products
- Making Good Ideas Great is Part of the Product Management Process
- Killing Giants – Wikipedia’s Role in the Demise of Microsoft Encarta
- Usability Testing vs Software Testing
- The Importance of Market Research
- Can I Escape Being Retrenched?
- Is Product Management for Me?
- Coaching
- “How to…” Prepare a Use Case
- “How To… ” Segment Your Market
- A Product Management Manifesto
- Time to Start Innovating
- Investing in Product Development During Bad Times
- “How To…” Undertake a Product Comparison
- Keeping Up with New Media Trends
- Brainmates has a Haute New Look
- Brainmates – Apparently “We Kick Ass”
- “How To….” Undertake a Competitor Analysis
- Take the Chindogu Out of Your Products
- Fast Tracking the Product Requirements Process
- Product Management Specialisation
- Feature Requests versus Fulfilling Needs
- How Can a Salesperson be a Product Manager?
- Do Your Customers LOVE Your Product?
- AGPM – How do you choose between major and minor product releases?
- AGPM – When do you release the next version of a product?
- Thinking Big….
- What is a Product?
- Why Outsource Product Management?
- Disruptive Innovation is Just Good Product Management
- 5 Tips for Writing a Product Requirements Document
- Running a Product Management Consulting Business
- “Are You Technical Enough?”
- So What Do Assistant Product Managers Do?
- New Year’s Resolutions for Product Managers
- Overcome The Challenge Of Articulating What Customers Want
- Process is Not a Dirty Word
- 5 Steps to Effective Use of Personas
- Changing the Way We Think Product
- Product Management Class of Nov 2007
- Inspiring People
- Training? For Product Managers?
- Complementary Products
- “So You’re a New Product Manager…” Part 10
- “So You’re a New Product Manager…” Part 8 & 9
- Why Demo at Trade Shows?
- Small Actions With Big Effects
- “So You’re a New Product Manager…” Part 7
- “So You’re a New Product Manager…” Part 6
- “So You’re a New Product Manager…” Part 5
- “So You’re a New Product Manager…” Part 4
- “So You’re a New Product Manager…” Part 3
- “So You’re a New Product Manager…” Part 2
- “So You’re a New Product Manager…” Part 1
- Gut Feel Product Management
- Adrienne Tan’s 10 Tips for Product Managers
- Passing On The Baton Smoothly
- Product Management Is A Team Sport
- Flavours of Requirements Documents
- Product Managers are not Project Managers
- A Passionate Product Manager
- Category: Customer Research
- Category: Featured
- Category: General
- Dissecting Product Management Job Titles
- Pausefest 2019 points to Product Management 2030
- Product Management Truths and Trends
- Product Bookclub #8 | Marty Cagan, Inspired: How to Create Tech Products Customers Love
- What makes a good Product Manager?
- Top five things we learned about OKRs at the Meetup
- Transcript: OKRs Meetup
- Event Recap: Managing Products Sydney
- Women in Product: Call for entries in prestigious list
- Product Manager Qantas Loyalty – Cards / Financial Services
- Scentre Group Senior Product Manager Opportunity
- Senior Product Manager At Menulog
- The Mom Test
- 5 Minutes With Sean Richards, Product Marketing Coach & Facilitator of “Essentials of Product Marketing”
- 5 Minutes With Stephane Chatonsky, Facilitator, Financial Fundamentals For Product Managers
- 5 Minutes With Adrienne Tan, Curator of the Vivid Sydney Product Management Mini-Conference
- 5 Minutes with Jane Huxley, MD, Pandora Australia & NZ
- 5 Minutes with Steve Johnson, Principal, Applied Frameworks
- Job Listing – Product Strategy Manager at LexisNexis Australia
- 5 Minutes With Gregory Grin, Head of Web Business, local.ch
- 5 Minutes With Nathan Behrens, General Manager of Product Development, ME Bank
- ProductCamp Sydney 2013 Wrap-Up
- Product Talk # 16: Big Data and Product Development
- 2012 ProductCamp Melbourne Wrap-Up
- 5 Minutes with Stephen Quain, US Political Campaign Manager
- “Engaging Sales” Session at ProductCamp Sydney 2012
- “Launch Planning” Session at ProductCamp Sydney 2012
- Product Camp Sydney 2012 – Wrap-Up
- Product Bash 2011: Retail and the Multichannel, Mobile Australian Consumer
- Product Bash 2011: How to Stay Afloat in a Competitive Retail World
- Product Bash 2011: The Future of Retail and Burning Audience Questions
- Product Bash 2011: Why do Australians Pay High Prices in Retail?
- Product Bash 2011- Make the Customer the Centre of Your Retail Experiences
- 5 Minutes with Paul Gray, Director of Marketing at Bubble Gum Interactive
- 10 Minutes with Natalie Yan Chatonsky, General Manager, Brainmates
- The Essential Reading List For Clever Product People
- Product Talk #10 “Turning Ideas into Business Cases” – The Case for a Business Case
- Product Talk #10 “Turning Ideas into Business Cases” – Completing a Business Case
- Product Talk #10 “Turning Ideas into Business Cases” – Starting a Business Case
- Product Talk #10 “Turning Ideas into Business Cases” – Do We Need a Business Case?
- Product Talk #10 “Turning Ideas into Business Cases” – Idea Generation
- Product Talk #10 “Turning Ideas into Business Cases”
- Voice of the Customer
- Agile or Waterfall Does it Matter?
- Prototyping In Product Management
- Use of Social Media in Product Management
- Creating An Effective Product Management Organisation
- Innovation is Good Product Management
- Building Market Authority
- Using Market Insights Effectively
- Best in Class Product Management
- The Product Manager’s Toolkit
- Product Talk #9 – “Prototype This…”
- Launch of Global Product Management Talk on Twitter
- “How To….” Understand and Use NPV in a Business Case
- “How To….”Excel At Day-To-Day Product Management
- Download the Australian product management 2010 salary & employment report
- Product Bash 2010 Review
- Learn, network and share at Product Bash 2010
- “How To ….” Create a Killer Value Proposition
- 5 Minutes with Doug Blue, Product Director of Seek
- Introducing Master Class Workshops
- Modularization – Satisfy Customers and Decrease Costs
- White Paper: Using Social Media in Product Management
- 5 Minutes with Nils Davis, Director of Product Management Accept Software
- White Paper: Innovation is Just Good Product Management
- ProductCamp Melbourne 2010 Wrapup
- White Paper: Personas, Characters at Work
- Software Tools for Product Managers
- “How To… Retire a Product Gracefully”
- 5 Minutes with Holly Vaughn, Head of Product Management Practices (SITA)
- 5 Minutes with Rachel Lim, Senior Product Manager Superannuation (AMP)
- 5 Minutes with Tony Mitchell, General Manager Product Strategy & Development (AUSTAR)
- 5 Minutes with Jeremy Horn, Product Management Consultant
- “How To….” Audit Your Brand
- 5 Minutes with Ricki Mulia, Executive Producer (MSN Southeast Asia)
- 5 Minutes with Michael Fox, Director of Operations and Co-Founder (Shoes of Prey)
- Product Power: It’s All Soy Good
- “How To…” Get Customer Feedback and Input Quickly and Easily
- How To Position a Product
- Product Power: LifeStraw
- “How to… “Price a New Product”?
- Product Power: Solar Technology Eradicates Poverty in Developing Countries
- 5 Minutes with Kate Ryan, Internet Broadcasting Project Manager (ABC)
- 5 Minutes with Duke Fan, Product Director (REALTOR.com)
- 5 Minutes with Alvina Chu, Product Manager (Tommee Tippee)
- “How to…” Explore a Market Opportunity
- Product Talks #3 – Product Management in an Agile world
- Book Review – “Tribes” by Seth Godin
- Product Talks #2 – Challenges of developing and launching new products
- Product Talks #1 – Importance of Product Management in an Organisation
- Can You Outsource Product Management? (Guest Post)
- Book Review – “What Customers Want” by Anthony Ulwick
- A “Product Talks” Event
- 5 Minutes with Charul Sadwelkar, Product Manager (VeriSign)
- 5 Minutes With Nathan Moyes, Product Director (Fairfax)
- City2Surf 2008
- Software Just 4 You
- Product Management Coaching
- A CMS System That Will Keep You Smiling
- Importance of Website Design for Product Management
- 5 Minutes With Brett Jackson, Director of Product (Atlassian)
- 5 Minutes With Carey Eaton, Product Director (SEEK)
- 5 Minutes With Kieran Harte (REA Group)
- Moonlighting in Product Management
- 5 Minutes With Andrew Baietta (Westnet)
- Networking Events for Product Managers
- Category: Interviews
- 5 Minutes With Jeff Lash (Elsevier)
- 5 Mins With Maria Jakovljevic – Opportunities and Obstacles for Interactive TV in Australia
- 5 Mins with Tom Edmonds – Hunting for Product Management Work in Oz
- 5 Minutes With Daimler Teves (ASB Bank)
- 5 Minutes With Sandi Piggin (Ferrit.co.nz)
- 5 Minutes With Gabriel Steinhardt (Blackblot)
- 5 Minutes With Michelle Boronad (Visiware)
- 5 Minutes With Ben Schick (Optus)
- 5 Minutes with Stewart Rogers (Ryma)
- 5 Minutes With Scott Sehlhorst (Tyner Blain)
- 5 Minutes With Ben Cunningham (AUSTAR)
- 5 Minutes With Ray Ross (ninemsn)
- 5 Minutes With Fern Jones-Middleton (Kiwibank)
- 5 Minutes With Irene Liakos (Telstra)
- 5 Minutes With Alli Scheffer (Optus)
- 5 Minutes With Elizabeth Saran (BigPond)
- 5 Minutes With Cameron Sojan (AMEX)
- 5 Minutes With Cristine Prufer (Foxtel)
- Category: Product Financial Fundamentals
- Category: Product Management
- Developing your Product Spidey Sense
- Establishing a market-led culture with a Product Management framework
- Why I do the thing I hate
- Are you cut out for Product Management?
- Chief Product Officer or Chief Everything Officer
- OKRs for Product Management
- Scaling Start-Ups with Product Management
- Australia’s leading Product Management conference: a feast for all seasons
- Product Management is on the up-and-up – why now?
- What is Product Management, exactly?
- Hypotheticals in Product Management Meetup: Abridged Transcript
- How to structure Product Management, according to Rich Mironov
- A guide to hiring your first Product Manager for startups
- Why we need Product Management, with Rich Mironov
- Product Management: art or science
- Product Bookclub Wrap | Badass: Making Users Awesome by Kathy Sierra
- What’s next for the Product Management Career
- 5 Lessons from Growing 5 to 40 PMs in Just 4 Years
- When You’re the New Kid on the Block
- 21 Reasons Product Managers Can Make Great CEOs
- Stop failing fast, start experimenting fast
- Product Management terms – misused and abused
- The future of Product Management in Australia
- Leading Women in Product Management
- Product Management found alive and well in Australia, despite report it’s missing
- Requirement – The Product Must NOT Poison the Children
- Launching New Products Successfully
- Category: Personas
- Category: Product Leadership
- New leadership skills required to thrive in constant disruption, complexity and ambiguity
- Are your Product leaders good enough?
- Is your Product Mindset “The Explorer” or “The Settler”?
- High-performing teams require a new kind of leadership – one that’s vulnerable, self-aware and cares for the person, not the employee
- Category: Requirements
- Category: Roadmaps
- Category: Product marketing
- Category: UX
