You have to be in it to win it! – many product managers and business professionals are not confident to develop a product opportunity assessment or business case. And yet, their organisation usually requires them to do just that to get funding for a new product initiative, or even a new capability on an existing product. Many product managers simply don’t know how to construct a case for a new product initiative, and so they miss out on the chance to develop awesome new products and to improve existing ones.
On this comprehensive 1-day training course, your team will learn how to assess the value of a product idea from both a market and a business perspective. Using the Brainmates Opportunity Canvas, they will also learn how to structure that assessment as a Product Opportunity Assessment or Business Case. They will learn the importance of selling their opportunity assessment, and how to do that through storytelling and knowing their audience.
Your team will learn the key aspects of a Product Opportunity Assessment, and a process and techniques to develop all those aspects.
Through engaging presentations from a Brainmates product management expert, and practical exercises throughout the course, your team will come away from this training course confident that they can make good decisions about new product initiatives, and tell a compelling story about their product opportunity assessment to stakeholders and senior managers.
Understanding the Idea
Business Opportunity Analysis
Iterating your Product Opportunity Assessment
Selling Your Product Opportunity
With the whole product team equipped with the skills to make good assessments of product opportunities, the organisation can be more confident that they are working on the most valuable product initiatives.
Senior leadership in the organisation will have more trust in the product team, who confidently present compelling product opportunities to them and demonstrate good business acumen and financial sense.
Your organisation cannot afford to have new product assessment and discovery taking many months or quarters. On this course your team will learn a systematic, repeatable approach to quickly (in a matter of weeks) conduct product opportunity assessments.
Better product opportunity assessments means better product decisions, which means higher confidence that you are producing products that your customers love and that are profitable for your organisation.
As a product leader, investing in this course is a strategic move that will yield substantial returns.
By equipping your entire product team with enhanced skills in product opportunity assessment, you increase the credibility of your product managers to senior leadership, and through the better product choices your team make, you ultimately increase product profitability.
Don’t miss this opportunity to empower your team and propel your organisation towards excellence in product opportunity assessment.