Accelerating Into Product Leadership

A premium 6-week live online training program designed for emerging product leaders

AIPL (2)

We have trained thousands of product managers and product leaders from:

Accelerating Into Product Leadership is Australia and New Zealand’s most empowering education program for emerging product leaders

This program has been designed specifically with leaders in mind, as they take up the mantle of product leadership in their organisation.

Product Leaders have a significant capacity to influence and champion a product culture. A culture that sees product as central to supporting the strategic direction of the business and where Product Leaders choices, decisions, and actions are intrinsic to the achievement or failure of the business.

AIPL provides the spaces to learn in different ways, engage with other participants, learn from different organisational experiences, and open yourselves up to input from a variety of sources. Participants come into each of the sessions as learners, not experts and are open to having their ideas, values, and approaches questioned and challenged. This is a wonderful opportunity to step away from the busy-ness of our everyday roles and engage with others in learning about the practice of product leadership.

Who should attend?

  1. Senior Product Managers who are transitioning from managers to leaders
  2. Current Product Leaders looking to extend their leadership capabilities

Learning Outcomes

  • Set strategic priorities linked to business strategy
  • Capacity to create, coach and lead a productive, diverse product team
  • Ability to navigate the complexities of leadership in a product environment
  • Aptitude to communicate and influence key stakeholders
  • Create the right product structure and culture, and hire and onboard the right people
  • The knowledge to successfully transition into an effective Product Leader
  • Understanding of how best to develop the Product Culture at a team and organisational level

Topics Covered

The course is delivered over 6 weeks with weekly intructor-led zoom session from 9am-1pm Sydney time. During these sessions, participants are taken through our Product Adaptive Leadership Model (PALM) which was uniquely developed based on Brainmates’ 19 years of consulting and coaching experience.

Week 1


  • Foundations of Leadership
  • Your Leadership Narrative
  • Self-Awareness

Week 2

Strategising and Planning

  • Product Vision
  • Product Strategy
  • Communication

Week 3

Resource and Staffing

  • Curating a Team
  • Hiring the Right People
  • Onboarding For Individual
    and Team Success

Week 4

Empower and Enable

  • Providing an Environment for Learning
  • Leader as Coach
  • Building a High Performing Team

Week 5

Impact and Sensing

  • Describing Product Impact
  • Sensing Market Changes
  • Telling (Selling)The Product Story

Week 6

Championing Culture

  • Reflecting on Product Culture
  • Looking after Self
  • Peer Consultation Process

Benefits for your organisation

Many good, experienced product managers don’t develop into good product leaders. The skills they learnt to become good product managers –predominantly technical skills – aren’t enough.
They also need softer, intuitive, adaptive skills. Generic management training courses and generic leadership practices don’t deal effectively with the unique experience and challenges of being product leaders.
Give your product leaders and emerging leaders a thorough understanding of best leadership practices in product-led organisations using the Product Adaptive Leadership Model (PALM).
This course is a best fit for organisations who want to strengthen their established product leadership and develop emerging leaders to deliver on business outcomes.Your team will learn how to effectively combine technical and adaptive skills to help build the mindsets, skills and capacity required to be a successful and inspirational product leader.

Your path to success

Leadership is a journey, not a title. In order to lead people - to inspire, motivate, and align people for effective product development one has to, well, work with complex and diverse people. Brainmates' Accelerating Into Product Leadership (AIPL) focuses on exactly that. The AIPL course has been invaluable for me in growing my skills, and even as it was going I used the tools I learnt and felt the improvement. I would highly recommend this course to anyone who leads people in a capacity that contributes to building products - whether product, technology, or design.

Assaph Mehr

General Manager - Product & Technology, Castlepoint Systems

Accelerating into Product Leadership is the fastest way to become a respected product leader. We will give you all the tools and mental models you need to succeed in this exciting part of your career.

Adrienne Tan

CEO and Co-Founder, Brainmates

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Training Options:

  • Private Team Training: Get your own dedicated trainer at a time that suits you and your team.

Private Training

These sessions are exclusive to your organisation, so we consult with you beforehand so that you finish with real-world tangible artefacts to use straight away.

The “hands-on” component uses your own products and problems.

  • Best for: Groups of up to 8 or more
  • Location: Virtual via Zoom or on-site (AU/NZ)
  • Price: Contact us for a quote
  • Times: Custom dates

*Pricing is per course

Our Other Courses

Leverage Product Management
To Drive Business Value.

Private Team
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