You’ll learn how to position products and to increase awareness of the value of products in the right markets. In addition, you’ll master how to effectively position the discipline of Product Marketing in your organisation by binding priorities to your organisation’s business objectives. Get armed with a go-to-market framework that drives high performance in the market. Specific emphasis will be placed on forming compelling value propositions for well-defined markets and buyers, driving lead generation tactics in pursuit of buyer goals and ensuring the organisation is enthused and empowered to deliver strategic objectives.

What you'll learn

  • icon

    Product Marketing Framework

  • icon

    Define the market

  • icon

    Create value propositions

  • icon

    Create compelling content

  • icon

    Measure and grow

Explore the Syllabus

Meet your training team


Head of Training

Nick Coster

Leading challenging and fun courses that make Product Management superstars.

linkedin button



Sean Richards

Inspiring and leading participants in courses, to build new Product Management skills.

linkedin button


Principal Consultant

Adrienne Tan

Produces course content, ensuring it remains contemporary, effective and ahead of the curve

linkedin button

What’s included?

  • 2 days of training, facilitated discussion, interactive exercises
  • Full course notes
  • Templates
  • Lunch, morning & afternoon tea

Success Stories

The tools to develop value propositions were amazing… and the sales funnel calculator. It was brilliant.

iconUpcoming Course Dates

Essentials of Product Marketing 07 May 2018 2 Days Sydney $1,995.00 AUD Register

Prices inclusive of GST
Early-bird and Group (3+) pricing available. Go to course registration for details.


Is this course relevant to me if I am a Product Manager and not a Product Marketer?

This course has been developed to cater for a broad application of Product Marketing and go-to-market situations. If you are a Product Manager that is integrally involved in launch and go to market activities then you will find direct relevance and a variety of tools to assist.

Can I just purchase the course notes and learn it myself?

Effectively no. Much of the learning comes from class-based discussions, case study review and team-based exercises in class.

Will I get any benefit from this course if I do not control the marketing budget?

Absolutely yes. The course has been written to cater for the common experience that go-to-market professionals have plenty of responsibility but no authority or budget control. Success comes from aligned objectives, great collaboration and effective, informed planning.

How can we help?

Give us a call on 1800 272 466 or drop us an email.


your customers

We train teams in
groups of six or more


Range of topics
and learning outcomes


Work on live
business problems

iconSuperstar Clients

  • Superstar client #1
  • Superstar client #2
  • Superstar client #3
  • Superstar client #4
  • Superstar client #5
  • Superstar client #6
  • Superstar client #7
  • Superstar client #8