You’ll learn how to position products and to increase awareness of the value of products in the right markets. In addition, you’ll master how to effectively position the discipline of Product Marketing in your organisation by binding priorities to your organisation’s business objectives. Get armed with a go-to-market framework that drives high performance in the market. Specific emphasis will be placed on forming compelling value propositions for well-defined markets and buyers, driving lead generation tactics in pursuit of buyer goals and ensuring the organisation is enthused and empowered to deliver strategic objectives.

What you'll learn

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    Product Marketing Framework

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    Define the market

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    Create value propositions

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    Create compelling content

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    Measure and grow

Meet your training team


Head of Training

Nick Coster

Leading challenging and fun courses that make Product Management superstars.

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Principal Consultant

Adrienne Tan

Produces course content, ensuring it remains contemporary, effective and ahead of the curve

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What’s included?

  • 2 days of training, facilitated discussion, interactive exercises
  • Full course notes
  • Templates
  • Lunch, morning & afternoon tea

Success Stories

The tools to develop value propositions were amazing… and the sales funnel calculator. It was brilliant.

iconUpcoming Course Dates

Essentials of Product Marketing Coming Soon       Register Interest

Prices inclusive of GST
Early-bird and Group (3+) pricing available. Go to course registration for details.


Is this course relevant to me if I am a Product Manager and not a Product Marketer?

This course has been developed to cater for a broad application of Product Marketing and go-to-market situations. If you are a Product Manager that is integrally involved in launch and go to market activities then you will find direct relevance and a variety of tools to assist.

Can I just purchase the course notes and learn it myself?

Effectively no. Much of the learning comes from class-based discussions, case study review and team-based exercises in class.

Will I get any benefit from this course if I do not control the marketing budget?

Absolutely yes. The course has been written to cater for the common experience that go-to-market professionals have plenty of responsibility but no authority or budget control. Success comes from aligned objectives, great collaboration and effective, informed planning.

How can we help?

Give us a call on 1800 272 466 or drop us an email.

Product Management

your customers

Leverage your team’s strengths
and boost efficiencies


Bolster the success of your products
by developing foundational methodologies


Work on current
business problems together

iconSome of our superstar clients

  • HealthShare NSW
  • Kennards Hire
  • The University of Queensland
  • eftpos Australia
  • Aesop
  • AFL
  • Air Tasker
  • Car Sales
  • ABC
  • acconex
  • Smith Family
  • UBS
  • NSW Justice
  • Lend lease
  • Cochlear
  • Seek
  • The Iconic
  • Xero
  • NAB
  • 7 News
  • Comm Bank