Essentials of Product Management
Deliver more market-driven, profitable products and gain more delighted customers.
What we cover
The Essentials of Product Management three-day course is an in-depth, interactive program that will help you refine and hone your Product Management skills.
Nearly 3,000 people have taken this course and it has an average Net Promoter Score (NPS) of 70 over the past two years. We run the course in-person and virtually and deliver the same, interactive, immersive experience each way.
Due to the COVID-19 pandemic all courses are being run in our remote, real-time classroom.
During the course you learn the Brainmates Product Management Framework which is designed to be used in any business in any stage of the Product Development Cycle. You will leave the training armed to use it the next day in your business on your products. Read more about the Framework below.
Your Brainmates Trainer truly understands the reality of Product Management. Your trainer is not just a skilled professional teacher, but also a senior Product practitioner (at Head of Product level or above) with years of experience creating, launching and improving Products in some of the Asia-Pacific's most successful businesses.
Who is this for?
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Setting off on the right foot
You want to make sure you properly understand and know how to implement everything Product.
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Complementing your Product knowledge
You want to ensure you are refining your process by utilising the best frameworks, approaches and day to day implementation possible.
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Developing your Product team
Product teams who attend together gain the benefit of everyone using the same language, framework and tools to improve business outcomes.
Our superstar course alumni are from
What makes this course so good?
Our alumni feedback shows this course is a pivotal moment for Product Managers. They tell us they use the tools, templates and frameworks in their day-to-day work, and that the course sets them up for career progression.
What you’ll learn
The Brainmates Product Management Framework
Our Brainmates framework is a practical, repeatable approach that you can apply to your
organisation,
regardless of industry, structure, or size, in order to effectively
deliver successful new products and
services to market.
Innovate
Move from nascent idea to viable business case, identifying, experimenting and choosing opportunities that solve customer problems and deliver organisational benefits.
Design
Using customer-centric techniques to guide the design process, conducting user research, prototype development and writing effective user stories.
Implement
Working with design and technical teams to deliver the value proposition and competitive position, engage sales and marketing resources to communicate and promote the product and prepare to launch.
Product Strategy
and Lifecycle Management
We learn how to create an effective Product Strategy and Product Roadmap and map between them. We study the principles of good Lifecycle Management, including reporting and optimising product performance.
Read feedback from our first remote, real-time course
We were so happy with the feedback from our first remote, real-time Essentials of Product Management. It received rave reviews from participants and an unprecented +100 Net Promoter Score.
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Integrate and use Lean Startup, Design Thinking & Agile
We travel through a structured process from product ideation through to launch planning, so you have a replicable, repeatable system to increase your efficacy and reduce your risk.
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Product Management roles & responsibilities
We build a shared understanding and definition of Product, the core responsibilities and various roles of the Product Manager and how the domain of Product Management fits within any given organisation. We will cover how to maximise your efforts in juggling day-to-day activities, including monitoring product performance and keeping up-to-date on the market.
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Ignite Product innovation
Learn to quickly uncover, prioritise and test ideas to ensure you’re keeping business objectives and customer problems at the centre of your innovation.
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Design the right Product experiences
Find out how to competently assess and articulate the market and product requirements for product design, development and marketing purposes.
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Capture and realise customer value
Research target customers to uncover their unmet needs and ensure your products are customer-centric.
Training outcomes
By investing in your Product Management skills and capabilities, you will go back to your organisation with both immediate and ongoing benefits:
- More profitable, market-driven products and services. More delighted customers, who happily refer others to you.
- A data-driven process that reduces risk and the likelihood of failure, by not using 'gut feeling' to make expensive business decisions.
- A consistent, rigorous and repeatable approach and language, across product teams and their stakeholders, who build, market, sell and support products, to increase your likelihood for success.
Register for Essentials of Product Management
What alumni say about the course
Fun, engaging and worth every cent.
Extremely valuable and educational.
A prerequisite for anyone in Product Management.
If you want to know how to do Product Management properly, do this course. Period.
Product management Fundamentals in three days to turbocharge your career.
Excellent! You should definitely do it!
If you want to build good products with confidence, you need to attend this course!
The bible of Product Management.
Your trainers
Head of Training & Co-founder
Nick Coster
Nick is Brainmates' lead Product Management training facilitator and has trained over 2000 Product Management professionals. He brings to life the Brainmates
About Nick
Trainer
Philipp Laufenberg
Phil's specialty is education technology, especially for adult and lifelong learning. He's worked with organisations including the University of Sydney
About Philipp
Trainer
Kent Weathers
Kent is our Chief Product Officer, tasked with guiding and executing the Brainmates product strategy.
About Kent
Trainer
Laura Cardinal
Laura has been part of the extended Brainmates family for over 7 years, and is currently working freelance Head of Product and helping businesses shape their product strategy, and lift their product management and delivery capabilities.
About Laura
Nick Coster
Head of Training & Co-founder of Brainmates
Nick is Brainmates' lead Product Management training facilitator and has trained over 2000 Product Management professionals.
He brings to life the Brainmates Product Management Framework by sharing his personal experiences developing and managing product for over 20 years.
Nick has worked in Product Management in various roles, since 1997, staring his career with Telstra, Optus, Westpac and eBay, before co-founding Brainmates in 2004. His superpower is his ability to see connections between otherwise disparate or complex systems or ways of thinking; Nick loves the magical way that complex systems develop emergent properties that the individual components cannot possess alone. Nick likens this to the Product Management profession because of its unique need for an operational understanding of so many different disciplines and how they might work together.
For Nick, Product Management is the engine room of innovation, where curiosity into technology, human behaviour, economics, past and future trends all comes together into one job‚ to create products that change people's lives.
Nick loves to take course participants through a practical method that enables people to empathise more effectively with customers while expressing the customer challenges more clearly to business stakeholders‚ meaning less wasted effort and more effective outcomes for both the customer and the business.
Phillip Laufenberg
Trainer
Phil's specialty is education technology, especially for adult and lifelong learning. He has worked with brands including the University of Sydney, University of Technology Sydney, University of NSW, Melbourne University, Deloitte, Westpac, the Smith Family, the Department of Foreign Affairs & Trade and various state governments. Philipp has spent nearly a decade in Product Management at Practera and in his own small companies.
Phil particularly enjoyed working with the University of Sydney business school careers team to increase the employability outcomes of their international students. He helped redesign the learning journey and deployed the Practera learning platform to enable the effective delivery of the 'Job Smart' program at scale. Job Smart has since been regularly presented at leading industry conferences as industry best-practice‚ to date, it has helped thousands of international students to develop their employability skills, find work placements, and volunteer for more than 20,000 hours in not-for-profit organizations.
Phil is especially passionate about tackling high-value challenges of today's society. He wants to change the world by letting bright minds do the right thing more often.
Kent Weathers
Trainer
Kent is our Chief Product Officer, tasked with guiding and executing the Brainmates product strategy.
He is a leader with 15+ years experience bringing technology products to market. He founded a tech startup in the USA and led the company as Chief Executive Officer for 14 years before an exit.
Kent is passionate about product management. He loves thinking about where a product should be in the future and then working out how to turn that product vision into a product roadmap that delivers real business value. He is motivated by scaling growth stage companies.
When he’s not talking about, working in, or training people on all things Product, he is a keen sailor. After exiting his tech startup he loaded his family aboard his yacht and then captained it 9,337 nautical miles across the Pacific Ocean to Australia, with stops in 41 ports and 9 different countries.
Laura Cardinal
Trainer
Laura has been part of the extended Brainmates family for over 7 years, and is currently working freelance Head of Product and helping businesses shape their product strategy, and lift their product management and delivery capabilities.
With over 18 years' experience in leadership and technology, Laura has led large (200+) innovative teams of product managers, product marketers and engineers to build and launch software used and loved by customers all over the world – Most recently building and leading Xero's product development functionality in Australia.
Laura is passionate about growing leaders and building cultures in the product and tech world and believes that amazing things happen when you align different types of people to a common purpose. She wants to live in a world where vulnerability is celebrated and is passionate about building cultures and environments that encourage everybody to bring their whole-selves to the table.
With Laura's zest, creativity and curiosity, we are very excited to have her as part of the growing Brainmates Product Management Training team.
To be confirmed 
