Course Overview

A three-day course for current or aspiring product managers that will set you up for success in your Product Management career

The Brainmates Essentials of Product Management course is all about setting you up for success in your Product Management career. You’ll learn how to identify your customers and dive deep into their problems. You will review the product that you have and identify the actions to perform based on it’s Product Life Cycle stage. You’ll discover how to define your Minimum Viable Product (or feature) and use experimentation to learn from your customers to successfully build and launch your product, or a change to an existing product, to market.

The course experience is designed around interactive exercises, giving you the opportunity to practice using the tools and templates in the class environment, so you’re ready to use them on the job.

The course is based on the Brainmates Product Management Framework and is endorsed by the AIPMM (The Association of International Product Marketing and Management).

What Attendees got out of the Course

What You'll Learn

  • icon
    Integrate & use Lean StartUp, Design Thinking & Agile
  • icon
    Product Strategy & Lifecycle Management
  • icon
    Product Management Roles & Responsibilities
  • icon
    Ignite Product Innovation
  • icon
    Design the right Product experiences
  • icon
    Capture & realise customer value

Meet your training team

Nick Coster

Head of Training

Nick Coster

Nick is co-founder of Brainmates and Head of Training, running dozens of public courses and workplace training across Australia and beyond, every year

linkedin button

Philipp Laufenberg


Philipp Laufenberg

Phil’s specialty is education technology, especially for adult and lifelong learning. He’s worked with organisations including the University of Sydney, University of Technology Sydney, University of NSW, Melbourne University, and Deloitte.

linkedin button

Catherine Connor


Catherine Connor

Catherine is our Brainmates representative in New Zealand, having started in Product in 2005 as a Product Owner, then as a Product Manager, and a Product Marketing Manager.

linkedin button

What’s Included?

whats included
  • 3 days of training, facilitated discussion, interactive exercises
  • Full course notes
  • Templates & tools available online
  • Juggling balls (You learn to juggle!)
  • Morning tea, afternoon tea and lunch over the course of 3 days
  • An evening drink to network with the other Product Managers on the course

Your course was the stepping stone for me
to build a framework for approaching Product
Management in a structured and repeatable
way. Since relocating to Silicon Valley I’ve been
promoted several times, launched a few
products, worked with some of the biggest
companies in the world, and even received a
patent. I thank you and your team for helping
me take those first steps.

Mike Lindsay | Malwarebytes

iconUpcoming Course Dates

Essentials of Product Management 31 Jul 2019 3 Days Auckland $3,100.00 NZD Register
Essentials of Product Management 12 Aug 2019 3 Days Sydney $2,995.00 AUD Register
Essentials of Product Management 02 Sep 2019 3 Days Sydney $2,995.00 AUD Register
Essentials of Product Management 16 Sep 2019 3 Days Melbourne $2,995.00 AUD Register
AIPMM Product Management Certification 19 Sep 2019 2 Days Melbourne $1,595.00 AUD Register

Prices inclusive of GST
Early-bird and Group (3+) pricing available. Go to course registration for details.


What makes this course so good?

Alumni feedback shows this course is a pivotal moment for Product Managers. They tell us they use the tools, templates and frameworks in their day-to-day work, and that the course sets them up for career progression.

Why should I train with Brainmates?

The people who run this course are consultants and practitioners who have years of experience delivering Product Management results for their clients. The facilitators are also professional trainers, who are skilled and experienced at driving productive discussions and exercises during the training event.

Will I learn how to innovate?

Yes – this course gives you all the steps needed to take a bunch of ideas, turn the best into concepts, and move ahead to develop a successful product.

Is this course for digital, physical, service Product Managers?

This course contains the foundational knowledge that applies to building successful product experiences across all kinds of Products in any industry. Past participants have come from enterprise to startup, across industries as diverse as charitable organisations, to oils & fuels, SAAS, and beyond.

How can we help?

Give us a call on 1800 272 466 or drop us an email.


This course has been reviewed by the Association of International Product Managers and Marketers (AIPMM) as being a course that supports the training requirements to prepare for the Certified Product Manager exam and associated certification.

Brainmates provides a half day additional preparation session before candidates sit the online test for $1,495 (Inc GST) which includes:

  • AIPMM membership fee
  • Certification fee (for up to two goes at passing)
  • 1/2 day exam preparation session
  • Administration of onsite exam.

Product Management
Workplace Training Learn more

your customers

Leverage your team’s strengths
and boost efficiencies


Bolster the success of your products
by developing foundational methodologies


Work on current
business problems together

iconSome of our superstar clients

  • HealthShare NSW
  • Kennards Hire
  • The University of Queensland
  • eftpos Australia
  • Aesop
  • AFL
  • Air Tasker
  • Car Sales
  • ABC
  • acconex
  • Smith Family
  • UBS
  • NSW Justice
  • Lend lease
  • Cochlear
  • Seek
  • The Iconic
  • Xero
  • NAB
  • 7 News
  • Comm Bank