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ESSENTIALS OF PRODUCT MANAGEMENT
The three-day Essentials of Product Management course is all about setting you up for success in your Product Management career. You'll learn how to identify your customers and dive deep into their problems. You'll discover how to use experimentation and Minimum Viable Products. And you'll learn techniques for successfully building and launching your product or service.
The course experience is designed around interactive exercises, giving you the opportunity to practice using the tools and templates in the class environment, so you're ready to use them on the job.
The course is based on the Brainmates Product Management Framework and is endorsed by the AIPMM (The Association of International Product Marketing and Management).
Success Stories
Five years ago I decided to make the switch from sales to product management. Your course was the stepping stone for me to build a framework for approaching product management in a structured and repeatable way. My goal was always to see how I stacked up against Stanford and Berkeley MBA product managers by moving to the US. Since relocating to Silicon Valley I’ve been promoted several times, launched a few products, worked with some of the biggest companies in the world, and even received a patent. I’m doing well and I thank you and your team for helping me take those first steps. My next journey is about to begin as I take on a role as Director of Product Management at a smaller company with the opportunity to mentor other product managers. Mike Lindsay, Malwarebytes
Superstar Clients
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The Course Covers
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The foundations of good Product Management
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Starting with strategy and lifecycle management
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The Brainmates Product Management Framework
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Igniting innovation
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Designing the right experience
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Realising customer value
Meet the team
Nick Coster Leading challenging and fun courses that make product management superstars
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Sean Richards Inspiring and leading participants in courses, to build new Product Management skills
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Adrienne Tan Produces course content, ensuring it remains contemporary, effective and ahead of the curve
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FAQS
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Why should I attend this course? |
Brainmates builds superstar Product Managers, by giving you the foundational knowledge you need to excel at your job. The Essentials of Product Management gives you the tools you will use on the job to deliver business outcomes and customer value. |
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How does this course fit with Agile and Lean methodology? |
Agile and Lean thinking is deeply embedded within the Essentials of Product Management course. The customer and problem is central in the Brainmates framework, along with early and frequent experimentation and iterative development. |
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What makes this course so good? |
Alumni feedback shows this course is a pivotal moment for Product Managers. They tell us they use the tools, templates and frameworks in their day-to-day work, and that the course sets them up for career progression. Not to mention the fact we use professional trainers, who also have current and extensive Product Management experience. |
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Will I learn how to innovate? |
Yes – this course gives you all the steps needed to take a bunch of ideas, turn the best into concepts, and move ahead to develop a successful product. |
