Essentials of Product Management
Deliver more market-driven, profitable products and gain more delighted customers.
Deliver more market-driven, profitable products and gain more delighted customers.
The Essentials of Product Management three-day course is an in-depth, interactive program that will help you refine and hone your Product Management skills.
Nearly 3,000 people have taken this course and it has an average Net Promoter Score (NPS) of 70 over the past two years. We run the course in-person and virtually and deliver the same, interactive, immersive experience each way.
Due to the COVID-19 pandemic all courses are being run in our remote, real-time classroom.
During the course you learn the Brainmates Product Management Framework which is designed to be used in any business in any stage of the Product Development Cycle. You will leave the training armed to use it the next day in your business on your products. Read more about the Framework below.
Your Brainmates Trainer truly understands the reality of Product Management. Your trainer is not just a skilled professional teacher, but also a senior Product practitioner (at Head of Product level or above) with years of experience creating, launching and improving Products in some of the Asia-Pacific's most successful businesses.
You want to make sure you properly understand and know how to implement everything Product.
You want to ensure you are refining your process by utilising the best frameworks, approaches and day to day implementation possible.
Product teams who attend together gain the benefit of everyone using the same language, framework and tools to improve business outcomes.
Our alumni feedback shows this course is a pivotal moment for Product Managers. They tell us they use the tools, templates and frameworks in their day-to-day work, and that the course sets them up for career progression.
Our Brainmates framework is a practical, repeatable approach that you can apply to your
organisation,
regardless of industry, structure, or size, in order to effectively
deliver successful new products and
services to market.
Move from nascent idea to viable business case, identifying, experimenting and choosing opportunities that solve customer problems and deliver organisational benefits.
Using customer-centric techniques to guide the design process, conducting user research, prototype development and writing effective user stories.
Working with design and technical teams to deliver the value proposition and competitive position, engage sales and marketing resources to communicate and promote the product and prepare to launch.
We learn how to create an effective Product Strategy and Product Roadmap and map between them. We study the principles of good Lifecycle Management, including reporting and optimising product performance.
We were so happy with the feedback from our first remote, real-time Essentials of Product Management. It received rave reviews from participants and an unprecented +100 Net Promoter Score.
We travel through a structured process from product ideation through to launch planning, so you have a replicable, repeatable system to increase your efficacy and reduce your risk.
We build a shared understanding and definition of Product, the core responsibilities and various roles of the Product Manager and how the domain of Product Management fits within any given organisation. We will cover how to maximise your efforts in juggling day-to-day activities, including monitoring product performance and keeping up-to-date on the market.
Learn to quickly uncover, prioritise and test ideas to ensure you’re keeping business objectives and customer problems at the centre of your innovation.
Find out how to competently assess and articulate the market and product requirements for product design, development and marketing purposes.
Research target customers to uncover their unmet needs and ensure your products are customer-centric.
By investing in your Product Management skills and capabilities, you will go back to your organisation with both immediate and ongoing benefits:
Fun, engaging and worth every cent.
Extremely valuable and educational.
A prerequisite for anyone in Product Management.
If you want to know how to do Product Management properly, do this course. Period.
Product management Fundamentals in three days to turbocharge your career.
Excellent! You should definitely do it!
If you want to build good products with confidence, you need to attend this course!
The bible of Product Management.
Nick is Brainmates' lead Product Management training facilitator and has trained over 2000 Product Management professionals.
He brings to life the Brainmates Product Management Framework by sharing his personal experiences developing and managing product for over 20 years.
About NickJana is Senior Product Management Trainer, running courses for clients and developing Brainmates content to provide even more engaging learning experiences. She is an intellectually curious problem solver who’s super power is seeing the connections across diverse problems and industries.
About JanaIan is a Senior Product Management trainer, delivering training courses for Brainmates customers and developing engaging course content.
Ian has had a long career in product and product-adjacent roles in high-tech organisations, with a focus on helping customers and cross-team collaboration.
About IanLaura has been part of the extended Brainmates family for over 7 years, and is currently working freelance Head of Product and helping businesses shape their product strategy, and lift their product management and delivery capabilities.
About LauraFace to face courses only
Accepted payment methods: credit card, Paypal, invoice
Date | Group of 3+ | Early bird | Standard | |
---|---|---|---|---|
20 - 22 Jun | $ 2,750.00 AUD | $ 2,900.00 AUD(ends in 21 days) | $ 3,200.00 AUD | |
04 - 06 Jul | $ 2,750.00 AUD | $ 2,900.00 AUD | $ 3,200.00 AUD | |
01 - 03 Aug | $ 2,750.00 AUD | $ 2,900.00 AUD | $ 3,200.00 AUD |
Price is inclusive of GST
Get armed with a go-to-market framework that positions your products, communicates value, and raises awareness within the marketplace.
Learn MoreImprove your ability to understand, articulate, and use financials to compellingly articulate to your organisation the financial story of your Products.
Learn MoreEffective insights from customers help us uncover the market needs that drive the next generation of product innovation. Developing the skills, using the best tools and developing the right experience for running customer interviews and workshops is vital for product success.
Learn MoreLearn the crucial four stages of business case development to capture new ideas and opportunities, validate them with the marketplace and then confidently and compelling communicate your business case to financial and non-financial stakeholders.
Learn More