Essentials of Product Management
Deliver more market-driven, profitable products and gain more delighted customers.
What we cover
The Essentials of Product Management three-day course is an in-depth, interactive program that will help you refine and hone your Product Management skills.
You will learn in depth the Brainmates Product Management Framework which is designed to be used in any business, and you will leave the training armed to use it the next day in your business on your products. Key areas covered through the process of learning the framework are Product strategy and lifecycle management, the integration and use of leanstartup, design thinking and agile, capturing and realising customer data, a solid understanding of Product Management roles and responsibilities, how to ignite Product innovation and how to ensure you are always designing the right Product experience.
As part of Brainmates, which has been advancing Product Management since 2004, the people who run this course truly understand the reality of Product. They are not just skilled professional trainers, but also Product Management consultants and practitioners who have years of experience delivering Product Management results.
Download BrochureWho is this for?
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Setting off on the right foot
You want to make sure you properly understand and know how to implement everything Product.
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Complimenting your Product knowledge
You want to ensure you are refining your process by utilising the best frameworks, approaches and day to day implementation possible.
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Developing your Product team
Product teams who attend together gain the benefit of everyone using the same language, framework and tools to improve business outcomes.
Our Superstar course alumni are from
What makes this course so good?
Our alumni feedback shows this course is a pivotal moment for Product Managers. They tell us they use the tools, templates and frameworks in their day-to-day work, and that the course sets them up for career progression.
What you’ll learn
The Brainmates Product Management Framework
Our Brainmates framework is a practical, repeatable approach that you can apply to your
organisation,
regardless of industry, structure, or size, in order to effectively
deliver successful new products and
services to market.
Innovate
Move from nascent idea to viable business case, identifying, experimenting and choosing opportunities that solve customer problems and deliver organisational benefits.
Design
Using customer-centric techniques to guide the design process, conducting user research, prototype development and writing effective user stories.
Implement
Working with design and technical teams to deliver the value proposition and competitive position, engage sales and marketing resources to communicate and promote the product and prepare to launch.
Product Strategy
and Lifecycle Management
We learn how to create an effective Product Strategy and Product Roadmap and map between them. We study the principles of good Lifecycle Management, including reporting and optimising product performance.
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Integrate and use Lean Startup, Design Thinking & Agile
We travel through a structured process from product ideation through to launch planning, so you have a replicable, repeatable system to increase your efficacy and reduce your risk.
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Product Management Roles & Responsibilities
We build a shared understanding and definition of Product, the core responsibilities and various roles of the Product Manager and how the domain of Product Management fits within any given organisation. We will cover how to maximise your efforts in juggling day-to-day activities, including monitoring product performance and keeping up-to-date on the market.
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Ignite Product Innovation
Learn to quickly uncover, prioritise and test ideas to ensure you’re keeping business objectives and customer problems at the centre of your innovation.
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Design the right Product experiences
Find out how to competently assess and articulate the market and product requirements for product design, development and marketing purposes.
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Capture and realise customer value
Research target customers to uncover their unmet needs and ensure your products are customer-centric.
Training outcomes
By investing in your Product Management skills and capabilities, you will go back to your organisation with both immediate and ongoing benefits:
- More profitable, market-driven products and services. More delighted customers, who happily refer others to you.
- A data-driven process that reduces risk and the likelihood of failure, by not using 'gut feeling' to make expensive business decisions.
- A consistent, rigorous and repeatable approach and language, across product teams and their stakeholders, who build, market, sell and support products, to increase your likelihood for success.
Register for Essentials of Product Management
Your course was the stepping stone for me to build a framework for approaching Product Management in a structured and repeatable way. Since relocating to Silicon Valley I’ve been promoted several times, launched a few products, worked with some of the biggest companies in the world, and even received a patent. I thank you and your team for helping me take those first steps.
The course helped me understand some of the fundamental steps in building a business case, and put together a successful pitch, for a new product.
I enjoyed the immersive format and the opportunity to not just learn about Product Management but to practice those skills with a hypothetical idea in a team.
I came to the Brainmates' Essentials of Product Management course with expertise but no understanding of product management, product cycle etc. I found it extremely helpful to be able to dissect Product Management and gain a solid foundation, understanding and tools. Following the course we used some of the Brainmates' templates, customising them to our way of working. The principles are the same – trying to create value for our customers. The course was practical, at a good pace, with great discussions and plenty to take back into the workplace.
Your Trainers
Head of Training & Co-founder
Nick Coster
Nick is Brainmates' lead Product Management training facilitator and has trained over 2000 Product Management professionals. He brings to life the Brainmates
About Nick
Trainer
Philipp Laufenberg
Phil's specialty is education technology, especially for adult and lifelong learning. He's worked with organisations including the University of Sydney
About Philipp
Trainer
Catherine Connor
Catherine is a Brainmates course trainer and a product management coach in New Zealand and the US. She has worked in Product since 2005 as Product Owner, Product Manager, and Product Marketing Manager for B2B companies.
About Catherine
Nick Coster
Head of Training & Co-founder of Brainmates
Nick is Brainmates' lead Product Management training facilitator and has trained over 2000 Product Management professionals.
He brings to life the Brainmates Product Management Framework by sharing his personal experiences developing and managing product for over 20 years.
Nick has worked in Product Management in various roles, since 1997, staring his career with Telstra, Optus, Westpac and eBay, before co-founding Brainmates in 2004. His superpower is his ability to see connections between otherwise disparate or complex systems or ways of thinking; Nick loves the magical way that complex systems develop emergent properties that the individual components cannot possess alone. Nick likens this to the Product Management profession because of its unique need for an operational understanding of so many different disciplines and how they might work together.
For Nick, Product Management is the engine room of innovation, where curiosity into technology, human behaviour, economics, past and future trends all comes together into one job‚ to create products that change people's lives.
Nick loves to take course participants through a practical method that enables people to empathise more effectively with customers while expressing the customer challenges more clearly to business stakeholders‚ meaning less wasted effort and more effective outcomes for both the customer and the business.
Phillip Laufenberg
Trainer
Phil's specialty is education technology, especially for adult and lifelong learning. He has worked with brands including the University of Sydney, University of Technology Sydney, University of NSW, Melbourne University, Deloitte, Westpac, the Smith Family, the Department of Foreign Affairs & Trade and various state governments. Philipp has spent nearly a decade in Product Management at Practera and in his own small companies.
Phil particularly enjoyed working with the University of Sydney business school careers team to increase the employability outcomes of their international students. He helped redesign the learning journey and deployed the Practera learning platform to enable the effective delivery of the 'Job Smart' program at scale. Job Smart has since been regularly presented at leading industry conferences as industry best-practice‚ to date, it has helped thousands of international students to develop their employability skills, find work placements, and volunteer for more than 20,000 hours in not-for-profit organizations.
Phil is especially passionate about tackling high-value challenges of today's society. He wants to change the world by letting bright minds do the right thing more often.
Catherine Connor
Trainer
Catherine is a Brainmates course trainer and a product management coach in New Zealand and the US. She has worked in Product since 2005 as Product Owner, Product Manager, and Product Marketing Manager for B2B companies.
She enjoys partnering with company leaders and product teams to establish their product management practice and foster a customer-centric mindset. Catherine's passion is combining customer development with agile delivery to bring discipline to continuous innovation.
Level 6 , 100 Clarence St. 
