Essentials of Product Management
Deliver more market-driven, profitable products and gain more delighted customers.
What we cover
The Essentials of Product Management three-day course is an in-depth, interactive program that will help you refine and hone your Product Management skills.
Nearly 3,000 people have taken this course and it has an average Net Promoter Score (NPS) of 70 over the past two years. We run the course in-person and virtually and deliver the same, interactive, immersive experience each way.
Due to the COVID-19 pandemic all courses are being run in our remote, real-time classroom.
During the course you learn the Brainmates Product Management Framework which is designed to be used in any business in any stage of the Product Development Cycle. You will leave the training armed to use it the next day in your business on your products. Read more about the Framework below.
Your Brainmates Trainer truly understands the reality of Product Management. Your trainer is not just a skilled professional teacher, but also a senior Product practitioner (at Head of Product level or above) with years of experience creating, launching and improving Products in some of the Asia-Pacific's most successful businesses.
Who is this for?
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Setting off on the right foot
You want to make sure you properly understand and know how to implement everything Product.
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Complementing your Product knowledge
You want to ensure you are refining your process by utilising the best frameworks, approaches and day to day implementation possible.
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Developing your Product team
Product teams who attend together gain the benefit of everyone using the same language, framework and tools to improve business outcomes.
Our superstar course alumni are from
What makes this course so good?
Our alumni feedback shows this course is a pivotal moment for Product Managers. They tell us they use the tools, templates and frameworks in their day-to-day work, and that the course sets them up for career progression.
What you’ll learn
The Brainmates Product Management Framework
Our Brainmates framework is a practical, repeatable approach that you can apply to your
organisation,
regardless of industry, structure, or size, in order to effectively
deliver successful new products and
services to market.
Innovate
Move from nascent idea to viable business case, identifying, experimenting and choosing opportunities that solve customer problems and deliver organisational benefits.
Design
Using customer-centric techniques to guide the design process, conducting user research, prototype development and writing effective user stories.
Implement
Working with design and technical teams to deliver the value proposition and competitive position, engage sales and marketing resources to communicate and promote the product and prepare to launch.
Product Strategy
and Lifecycle Management
We learn how to create an effective Product Strategy and Product Roadmap and map between them. We study the principles of good Lifecycle Management, including reporting and optimising product performance.
Read feedback from our first remote, real-time course
We were so happy with the feedback from our first remote, real-time Essentials of Product Management. It received rave reviews from participants and an unprecented +100 Net Promoter Score.
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Integrate and use Lean Startup, Design Thinking & Agile
We travel through a structured process from product ideation through to launch planning, so you have a replicable, repeatable system to increase your efficacy and reduce your risk.
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Product Management roles & responsibilities
We build a shared understanding and definition of Product, the core responsibilities and various roles of the Product Manager and how the domain of Product Management fits within any given organisation. We will cover how to maximise your efforts in juggling day-to-day activities, including monitoring product performance and keeping up-to-date on the market.
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Ignite Product innovation
Learn to quickly uncover, prioritise and test ideas to ensure you’re keeping business objectives and customer problems at the centre of your innovation.
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Design the right Product experiences
Find out how to competently assess and articulate the market and product requirements for product design, development and marketing purposes.
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Capture and realise customer value
Research target customers to uncover their unmet needs and ensure your products are customer-centric.
Training outcomes
By investing in your Product Management skills and capabilities, you will go back to your organisation with both immediate and ongoing benefits:
- More profitable, market-driven products and services. More delighted customers, who happily refer others to you.
- A data-driven process that reduces risk and the likelihood of failure, by not using 'gut feeling' to make expensive business decisions.
- A consistent, rigorous and repeatable approach and language, across product teams and their stakeholders, who build, market, sell and support products, to increase your likelihood for success.
Register for Essentials of Product Management
What alumni say about the course
Fun, engaging and worth every cent.
Extremely valuable and educational.
A prerequisite for anyone in Product Management.
If you want to know how to do Product Management properly, do this course. Period.
Product management Fundamentals in three days to turbocharge your career.
Excellent! You should definitely do it!
If you want to build good products with confidence, you need to attend this course!
The bible of Product Management.
Your trainers
Brainmates Co-founder & COO
Nick Coster
Nick is Brainmates' lead Product Management training facilitator and has trained over 2000 Product Management professionals.
He brings to life the Brainmates Product Management Framework by sharing his personal experiences developing and managing product for over 20 years.
About Nick
Trainer
Jana Paulech
Jana is Senior Product Management Trainer, running courses for clients and developing Brainmates content to provide even more engaging learning experiences. She is an intellectually curious problem solver who’s super power is seeing the connections across diverse problems and industries.
About Jana
Trainer
Ian Daniel
Ian is a Senior Product Management trainer, delivering training courses for Brainmates customers and developing engaging course content.
Ian has had a long career in product and product-adjacent roles in high-tech organisations, with a focus on helping customers and cross-team collaboration.
About Ian
Trainer
Laura Cardinal
Laura has been part of the extended Brainmates family for over 7 years, and is currently working freelance Head of Product and helping businesses shape their product strategy, and lift their product management and delivery capabilities.
About Laura
Nick Coster
Brainmates Co-founder & COO
Nick is Brainmates' lead Product Management training facilitator and has trained over 2000 Product Management professionals.
He brings to life the Brainmates Product Management Framework by sharing his personal experiences developing and managing product for over 20 years.
Nick has worked in Product Management in various roles, since 1997, staring his career with Telstra, Optus, Westpac and eBay, before co-founding Brainmates in 2004. His superpower is his ability to see connections between otherwise disparate or complex systems or ways of thinking; Nick loves the magical way that complex systems develop emergent properties that the individual components cannot possess alone. Nick likens this to the Product Management profession because of its unique need for an operational understanding of so many different disciplines and how they might work together.
For Nick, Product Management is the engine room of innovation, where curiosity into technology, human behaviour, economics, past and future trends all comes together into one job‚ to create products that change people's lives.
Nick loves to take course participants through a practical method that enables people to empathise more effectively with customers while expressing the customer challenges more clearly to business stakeholders‚ meaning less wasted effort and more effective outcomes for both the customer and the business.
Jana Paulech
Trainer
Jana is Senior Product Management Trainer, running courses for clients and developing Brainmates content to provide even more engaging learning experiences. She is an intellectually curious problem solver who’s super power is seeing the connections across diverse problems and industries.
Jana has a background in academic research and education, receiving her Ph.D. at the University of Sydney, before moving into corporate advisory and product management across consulting and technology. She has worked in a wide spectrum of companies - large global companies like Gartner and Atlassian, all the way down to small technology startups and scaleups - and has experienced the adventures of developing and scaling products at every maturity level.
Jana has a deep love and understanding of customer research and how it feeds into product strategy. She loves nothing more than sharing this knowledge and hosting challenging product conversations in the training room. When she is not working, she loves to relax with a good book, a glass of wine and her two cats.
Ian Daniel
Trainer
Ian is a Senior Product Management trainer, delivering training courses for Brainmates customers and developing engaging course content.
Ian has had a long career in product and product-adjacent roles in high-tech organisations, with a focus on helping customers and cross-team collaboration. Originally a software engineer, Ian has significant experience in product delivery, systems engineering, technical support management and technical training. His most recent role before joining Brainmates was Director of Technical Product Management at Nearmap. Ian has degrees in Electrical Engineering and Computer Science from the University of Queensland.
Ian passionately believes that good Product Management is critical for organisations to make great products. Ian also loves helping customers, and teaching and training. In his role at Brainmates he gets to combine these passions, helping Product Managers develop great products that delight their customers and meet their organisations' goals.
Away from work, Ian loves Sunday dinners with his family, walking his dog, playing the cello, and long baths reading a good book.
Laura Cardinal
Trainer
Laura has been part of the extended Brainmates family for over 7 years, and is currently working freelance Head of Product and helping businesses shape their product strategy, and lift their product management and delivery capabilities.
With over 18 years' experience in leadership and technology, Laura has led large (200+) innovative teams of product managers, product marketers and engineers to build and launch software used and loved by customers all over the world – Most recently building and leading Xero's product development functionality in Australia.
Laura is passionate about growing leaders and building cultures in the product and tech world and believes that amazing things happen when you align different types of people to a common purpose. She wants to live in a world where vulnerability is celebrated and is passionate about building cultures and environments that encourage everybody to bring their whole-selves to the table.
With Laura's zest, creativity and curiosity, we are very excited to have her as part of the growing Brainmates Product Management Training team.
To be confirmed 
