Customer Interviewing and Insights for Product Managers - Brainmates - Boosting People and Product Performance
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CUSTOMER INTERVIEWING AND INSIGHTS
FOR PRODUCT MANAGERS

Speaking directly to customers is one of the most important activities that Product Management professionals can perform. Effective insights from customers help us uncover the market needs that will drive the next generation of product innovation. Unfortunately, most people have had no experience in this skill and either avoid it or do it poorly. Developing the skills, using the best tools and developing the right experience for running customer interviews and workshops is vital for product success. Whether it is the development and testing of a Value Hypothesis, or presenting and testing an MVP experiment, or developing a detailed understanding of the customer needs to develop requirements or user stories Product Management professionals need to be able to plan and run an effective customer interview.

The Course Covers

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  • Setting a research objective

  • Understand the required participants and develop screening questions

  • Preparation of the interview plan

  • How to conduct the interview

  • How to derive insights

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What Do I Get ?

For AUD $995 (incl. GST) you receive:

  • 1 day of training, facilitated discussion, interactive exercises
  • Lunch
  • Morning and Afternoon Tea

WHY ATTEND THIS COURSE

Participants will get exposure to best-practice methods, as well as hands-on exercises
and in-depth discussions. Participants will learn how to be more effective and efficient when running interviews,
ensuring outputs and insights drive confident decision-making.

BENEFITS FOR
PRODUCT PROFESSIONALS

  • Identify the best method for gathering information
  • Effectively plan for an interview – including organising participants and writing guides
  • Effectively facilitate sessions to ensure desired outcomes are achieved
  • Uncover meaningful insights through the analysis and synthesis of qualitative outputs

BENEFITS FOR
BUSINESSES

  • More productive requirements gathering efforts
  • A more rigorous approach to research, driving better insights
  • Better, more informed decision making that can improve profitability

Course Dates

 
Course Dates Duration Location Cost Status
Customer Interviewing and Insights for Product Managers 14 Aug 2017 1 Day Sydney $995.00 AUD Register

* Prices inclusive of GST