Product Managers need to sell their product ideas, using both rational and emotional levers which incorporates putting a business case together, with requisite financials, and storytelling, to influence and persuade. The business case is a powerful communication tool for Product Managers.

The business case, whether a formal document or a compelling pitch deck, is the story that every new product idea is born from. Learn the crucial four stages of business case development to capture new ideas and opportunities, validate them with the marketplace and then confidently and compellingly communicate your business case to financial and non-financial stakeholders.

What you'll learn

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    Business Case framework

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    Inputs for the Business Case

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    Writing the Business Case

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    Evaluating the Business Case

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    Presentation to stakeholders

Meet your training team


Head of Training

Nick Coster

Leading challenging and fun courses that make Product Management superstars.

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Principal Consultant

Adrienne Tan

Produces course content, ensuring it remains contemporary, effective and ahead of the curve

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What’s included?

  • 1 day of training, facilitated discussion, interactive exercises
  • Full course notes
  • Lunch, morning & afternoon tea

Success Stories

The Brainmates Business Case Masterclass was a circuit breaker for my digital team, creating a new baseline for the rate of which successful products have been initiated through the Business Case process and launched into the right markets. My team learnt how to hone in on what digital projects would be of value to deliver to our industry, and communicate it succinctly to stakeholders through our Business Cases. As a result, the amount of approved project funding within the year following the Masterclass, was equivalent to the total amount approved during the previous 5 years. Furthermore, many of the digital talent in the team went on to more senior roles within CBA and externally, having shown a track record of initiating a project and taking a product to market. Having experienced how Brainmates training and process can be a gamechanger, I intend to bring the Brainmates formula to the new organisation I now work for.

Adam Farraway

iconUpcoming Course Dates

Business Case Master Class - Online Classroom 25 Aug 2022 1 Day Online $1099.00 AUD Register

Prices inclusive of GST
Early-bird and Group (3+) pricing available. Go to course registration for details.


Are Business Cases still relevant?

Many companies still use Business Cases to compare and evaluate Product development opportunities. Even if yours doesn’t, the fundamental thinking that underlies the Business Case remains very relevant for Product Managers.

I’m not great at maths, is this course for me?

There is no difficult maths in the course. If you’re feeling unsure, the facilitator will be there to support you through the day.

How can we help?

Give us a call on 1800 272 466 or drop us an email.

Product Management

your customers

Leverage your team’s strengths
and boost efficiencies


Bolster the success of your products
by developing foundational methodologies


Work on current
business problems together

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  • HealthShare NSW
  • Kennards Hire
  • The University of Queensland
  • eftpos Australia
  • Aesop
  • AFL
  • Air Tasker
  • Car Sales
  • ABC
  • acconex
  • Smith Family
  • UBS
  • NSW Justice
  • Lend lease
  • Cochlear
  • Seek
  • The Iconic
  • Xero
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  • 7 News
  • Comm Bank