Product Managers need to sell their product ideas, using both rational and emotional levers which incorporates putting a business case together, with requisite financials, and storytelling, to influence and persuade. The business case is a powerful communication tool for Product Managers.
The business case, whether a formal document or a compelling pitch deck, is the story that every new product idea is born from. Learn the crucial four stages of business case development to capture new ideas and opportunities, validate them with the marketplace and then confidently and compelling communicate your business case to financial and non-financial stakeholders.
What you'll learn
Business Case framework
Inputs for the Business Case
Writing the Business Case
Evaluating the Business Case
Presentation to stakeholders
- 1 day of training, facilitated discussion, interactive exercises
- Full course notes
- Lunch, morning & afternoon tea
The Brainmates Business Case Masterclass was a circuit breaker for my digital team, creating a new baseline for the rate of which successful products have been initiated through the Business Case process and launched into the right markets. My team learnt how to hone in on what digital projects would be of value to deliver to our industry, and communicate it succinctly to stakeholders through our Business Cases. As a result, the amount of approved project funding within the year following the Masterclass, was equivalent to the total amount approved during the previous 5 years. Furthermore, many of the digital talent in the team went on to more senior roles within CBA and externally, having shown a track record of initiating a project and taking a product to market. Having experienced how Brainmates training and process can be a gamechanger, I intend to bring the Brainmates formula to the new organisation I now work for.
Upcoming Course Dates
|Pitch Your Product!||Coming Soon||Register Interest|
Prices inclusive of GST
Early-bird and Group (3+) pricing available. Go to course registration for details.
Are Business Cases still relevant?
Many companies still use Business Cases to compare and evaluate Product development opportunities. Even if yours doesn’t, the fundamental thinking that underlies the Business Case remains very relevant for Product Managers.
I’m not great at maths, is this course for me?
There is no difficult maths in the course. If you’re feeling unsure, the facilitator will be there to support you through the day.