This foundation course provides common language for defining a product, the purpose of Product Management and the specialised roles within the scope of Product Management. It presents Product Managers with a clear and repeatable framework for maximising effectiveness, including the full product life-cycle, from an idea to launch and launch to retirement.
The Business Case is fundamental to most Product Development activities, yet the steps required to develop one vary widely across organisations. This one day session reviews the purpose of the Business Case and provides Product Managers a systematic approach to developing proposals that will support an investment by the business.
Product Marketing is essential for creating competitive advantage, effectively matching products with buyers and forging great customer engagements. This two-day Product Marketing course teaches Product Managers to position their products and increase the awareness of the value of their products in the right markets.
The Financial Fundamentals course helps Product Managers build their financial knowledge and improve their ability to understand and explain the key financials that underpin the product’s performance. This two-day interactive course, designed to arm Product Managements with techniques for analysis, forecasting and investment decisions.
The Customer Interviewing Master Class is an interactive one-day course designed to help Product Manager, Marketing professionals, and UX people better engage with customers and internal stakeholders in interview scenarios. The course also instructs how to uncover insights, validate them and understand the results.