Virtual Product Champion
Why might you need a Virtual Product Champion?
Our clients are increasingly looking for experts to work remotely (and seamlessly) with their teams to solve Product problems and help to deliver Product and business success.
Do you share this need?
It could be because:
- You have a burning need to solve a Product challenge
- You want to demonstrate what good Product Management looks like
- You work in a country or area where Product expertise is thin on the ground
- Your business or market is changing and you need help to adapt
- You want to make new Products but do not have the resources readily available
We have been championing Product Management since 2004. We’ve trained thousands of Product Managers and helped hundreds of organisations to solve their Product and business problems. We see our purpose as helping people and companies to build better Products to make a better world.
Your Virtual Product Champion will apply the same methodologies and processes which we have used to help hundreds of the Asia-Pacific’s leading businesses, but remotely. We use technology solutions like video-conferencing and Slack, or your company’s preferred technology platforms, to lead your Product team to solutions that bring about long-term business success.
Our consultants are expert Product Managers with a track record of success in multiple Product companies – they have the skills and flexibility to quickly make an impact in your organisation. We vet, train and coach all of our consultants in practical, hands-on Product Management techniques which we developed and have used and refined over our 15+ years of operation.
I don’t see Brainmates as consultants and I think that’s a really good thing. I feel traditional consultants present a solution which requires you to use their methodology. That’s not what Brainmates does. Brainmates works with you to understand the problem and then helps you to solve it. They use their knowledge of Product Management to develop a customised solution then help you to implement and embed it so it really makes a difference for the long term.
It was a pleasure working with Brainmates. They brought in outstanding product management fundamentals and a data-driven rigour matched with customer-oriented design into our business. Our organisation is left in a better place than it was before they started. I’ve gotten tremendous feedback from everyone that’s worked with them cross-functionally including engineers, marketing and compliance.
How does it work?
A typical engagement lasts from 2 – 8 months and consists of three phases:
Remote working tools for Product and business success
To ensure your Virtual Product Champion’s success we will agree a detailed meeting schedule and way of working with you in advance of the first phase. We use video calls/workshops to complete the key activities and set up a shared Slack channel for regular communication. In the early days of the engagement we would have a daily check-in via video conference with your key contact to ensure regular progress and build confidence. As the engagement progressses these regular video conferences would evolve into video ‘stand-ups’ and weekly planning sessions.
The remote consulting
phases and framework
A typical engagement lasts from 2 – 8 months and consists of three phases:
Your Champion spends the first 2 to 4 weeks getting to know your organisation, teams, ways of working and Products. After they gain a deep understanding of your business, your Champion will come up with a bespoke plan and rough timeline of how they will achieve your business objectives. After gaining the confidence and buy in of your stakeholders we progress to Phase 2.
Design and develop
Together, you and your Champion now action the plan defined in Phase 1. Using Brainmates’ Product Management skills and techniques combined with your team’s subject matter knowledge you co-design solutions which enhance your team’s skills and grow your Product or business. We work alongside your team to execute the plan and produce artefacts like journey maps, roadmaps and user stories for your team to use well into the future. We will teach Product Management and stakeholder management skills and techniques to help you and your team gain buy in from senior leaders to ensure the plan’s overall success.
In this phase your Champion will coach your team (using the Tell Me, Show Me, Let Me method) to apply their learnings into their daily work. This includes helping the team to execute the plan, while providing ongoing feedback and guidance and course correcting with support, resources and workshops when required. Once the plan is implemented or your team feels confident to complete it on their own, then the engagement formally ends.
But you still have Brainmates on tap!
Once we complete a consulting engagement we know your business and you have a highly experienced team of Brainmates Product Managers on tap, when and if you need further support.
Virtual Product Champions
Co-Founder and CEO
Adrienne is a Product geek who is well-known for her green hair, forthright opinions and formidable Product expertise.
She has been championing Product Management since 2000, earning international recognition (and an enormous LinkedIn following) for raising the profile of the Product Management profession within Australia and the Asia Pacific. In this capacity she regularly speaks at business and Product events in Australia and around the world.
Head of Consulting
Sandeep is our resident Product consultant hero, who we nickname ‘Sandeep the Great’ or ‘Sandeep the Grey’ depending on whether or not he’s shaved. Sandeep has been in Product Management since 2003, working with some of the world’s leading brands such as eBay, Fairfax and eftpos, and from various industries such as e-commerce, media and payments.
Senior Consultant and Coach
Regina is a Product Management Consultant and Coach, who is our resident efficiency expert extraordinaire. She has a knack for streamlining exceptionally complex systems, tools and processes into easy to understand and usable frameworks – paired with simple processes to keep the product growing. She is hyper-focused on the end users of Products and how to understand, empathise and solve their problems, as well as on solving the pain points of those who build the products themselves. She believes that learning is a never ending journey and that “failures” are a pivotal part of this, which is why she is continually iterating on her ‘fast prototypes’.
CNat is our resident dreamer, who loves to wax lyrical on better ways of creating companies, culture and award-winning products. Nat has been working in Product since 1999, across various stages of the product lifecycle, including new product development and growing existing products and services. She worked at IBM and Yahoo! in the early days of digital, and has worked alongside numerous brands, including Cochlear, Fairfax Digital, and News Ltd. More recently she worked on the rollout of the New Payments Platform (NPP) and applies product management practices to her startup.
Consultant, Coach and Head of Community
Marco is a Product Management Consultant and Coach who is our social butterfly. The gentle nature of this softly-spoken Italian means people gravitate towards him – a worthy talent when you’re in charge of organising our meet-ups and growing and supporting our Product community. Marco joined Brainmates in late 2018 and has a background as a Technology Advisor. He moved into Product about two years ago as a Consultant and has worked with brands including NAB, ANZ Bank, Macquarie Group, Telstra, NSW Department of Finance, Services and Innovation, and the Australian Digital Transformation Agency.