Skip to content

Our Partners

We work alongside the platforms product teams already rely on. Our partners provide the technology. We help your people turn it into better product decisions, and build the capability to keep doing it.

Pendo

Product analytics and in-app guidance

Turn your Pendo data into product decisions

Pendo shows how people really use your product. Most organisations install it, tag it and build dashboards, then stop short of the decisions that data should drive.

That's the gap we fill. We read your Pendo data through a product management lens, connect it to your strategy, priorities and commercial case, and build your team's capability so the value keeps growing after we step back.

Visit Pendo

How we work together

  • Pendo sets up the platform

    Installation, configuration and onboarding are handled by Pendo's own team.

  • Brainmates turns data into decisions

    We connect what Pendo shows you to product strategy, prioritisation and the case for investment.

  • Your team builds the capability

    Training and coaching on your own Pendo data, so you rely on us less over time.

Whether you want to know if you're getting value from the Pendo you already own, or you're rethinking how your product organisation works, we start with a conversation about where you are.

Smaply

Customer journey mapping and management

Turn customer journeys into product decisions

Smaply brings customer journeys, research and metrics together in one place, so every team works from the same picture of the customer experience. Most organisations already have journey maps. They build them in a workshop, share them once, then stop short of the decisions those journeys should drive. A year later, someone maps the same journey again.

That's the gap we fill. We read your journeys through a product management lens and connect them to strategy, prioritisation and the case for investment. We help set up the operating model around them, from who owns each journey to how decisions get made, and build your team's capability so the practice keeps running after we step back.

Visit Smaply

How we work together

  • Smaply sets up the platform

    Smaply's team handles configuration, onboarding, and integrations with your analytics and delivery tools, such as Jira.

  • Brainmates turns journeys into decisions

    We link journey insight to product strategy, roadmaps and investment decisions, and help embed journeys in your product operating model.

  • Your team builds the capability

    Training and coaching on your own journeys, so the practice sticks and you rely on us less over time.

Whether you already use Smaply and want more from it, or you're looking to start keeping customer insight at the centre of product decisions, we start with a conversation about where you are.

Own a product platform that isn't paying off?

Talk to us about turning the tools you already have into better product decisions.