Insights

AI Isn’t a Moat, It’s an Operating Imperative

Labelling a strategy deck "AI" doesn't make it a strategy. If your AI features are just a thin wrapper around a rented foundation model, any competitor can copy them in a weekend.

Checklist: Designing an AI-Native Product Team

Bolting AI onto a product team rarely works if the team underneath it hasn't been redesigned to use it well.

Designing an AI-Native Product Team

Bolting AI onto a team you haven't redesigned rarely works: Deloitte's 2026 research found organisations are roughly twice as likely to beat their AI ROI expectations when they deliberately redesign how humans and AI make decisions together, rather than just deploying the tool.

AI Makes Everything Buildable. That Makes Judgement More Valuable, Not Less

AI is dramatically reducing the cost and effort of building products. What was once scarce- the ability to create- is rapidly becoming abundant.

Speed Is Not Your Competitive Advantage. Stop Pretending It Is

In the AI era, speed has become the default response to competition, but it’s often the wrong one. This article argues that moving faster without clarity leads to wasted effort, not advantage.

AI Gives Product People Their Job Back

AI has reignited a familiar moment, like the early days of the internet, where the ability to build has accelerated dramatically. But while building is now faster and cheaper, the real challenge hasn’t changed: deciding what to build and why.

Every Role Is Being Disrupted. That’s Not The Same As Being Replaced

AI isn’t making roles redundant, it’s changing how work gets done. As tools compress the distance between idea and execution, traditional layers of coordination are being removed.

Is AI Restructuring Your Product Team, Or Just Reshuffling The Deck?

AI is rapidly accelerating product development, making it faster and easier to build than ever before. But while delivery is speeding up, team structures haven’t fundamentally changed, at least not yet.

Good Product Has Always Mattered. Now It Has to Prove It

The product job market isn’t simply recovering, it’s resetting. As AI reduces the need for coordination-heavy work, product management is shifting toward what always mattered most.

You Can’t Hire Your Way Out of an AI Strategy