Brainmates Idea Pad helps organisations quickly determine whether their Product ideas are worth pursuing.
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The Brainmates Idea Pad, has been one of our most popular Product Management tools for many years.

It asks 4 simple questions:

  1. Who the idea is for?
  2. What problem(s) the idea solves for the customer?
  3. What benefits the customer gets from your idea?
  4. What benefits the business receives by developing, implementing and managing the idea once in market?

While these are simple questions, the answers are not always easy to provide. In our experience it will often identify critical areas of misalignment that should be uncovered as early as possible in a products development and lifecycle.

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