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Essentials of Product Management

Deliver more market-driven, profitable products and gain more delighted customers.

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  • icon Monday - Wednesday
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What we cover

The Essentials of Product Management three-day course is an in-depth, interactive program that will help you refine and hone your Product Management skills.

You will learn in depth the Brainmates Product Management Framework which is designed to be used in any business, and you will leave the training armed to use it the next day in your business on your products. Key areas covered through the process of learning the framework are Product strategy and lifecycle management, the integration and use of leanstartup, design thinking and agile, capturing and realising customer data, a solid understanding of Product Management roles and responsibilities, how to ignite Product innovation and how to ensure you are always designing the right Product experience.

As part of Brainmates, which has been advancing Product Management since 2004, the people who run this course truly understand the reality of Product. They are not just skilled professional trainers, but also Product Management consultants and practitioners who have years of experience delivering Product Management results.

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Who is this for?

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    Setting off on the right foot

    You want to make sure you properly understand and know how to implement everything Product.

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    Complimenting your Product knowledge

    You want to ensure you are refining your process by utilising the best frameworks, approaches and day to day implementation possible.

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    Developing your Product team

    Product teams who attend together gain the benefit of everyone using the same language, framework and tools to improve business outcomes.

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What makes this course so good?

Our alumni feedback shows this course is a pivotal moment for Product Managers. They tell us they use the tools, templates and frameworks in their day-to-day work, and that the course sets them up for career progression.

What you’ll learn

The Brainmates Product Management Framework

Our Brainmates framework is a practical, repeatable approach that you can apply to your organisation,
regardless of industry, structure, or size, in order to effectively deliver successful new products and
services to market.

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Innovate iconInnovate

Move from nascent idea to viable business case, identifying, experimenting and choosing opportunities that solve customer problems and deliver organisational benefits.

Design iconDesign

Using customer-centric techniques to guide the design process, conducting user research, prototype development and writing effective user stories.

Implement iconImplement

Working with design and technical teams to deliver the value proposition and competitive position, engage sales and marketing resources to communicate and promote the product and prepare to launch.

Product Strategy iconProduct Strategy and Lifecycle Management

We learn how to create an effective Product Strategy and Product Roadmap and map between them. We study the principles of good Lifecycle Management, including reporting and optimising product performance.

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    Integrate and use Lean Startup, Design Thinking & Agile

    We travel through a structured process from product ideation through to launch planning, so you have a replicable, repeatable system to increase your efficacy and reduce your risk.

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    Product Management Roles & Responsibilities

    We build a shared understanding and definition of Product, the core responsibilities and various roles of the Product Manager and how the domain of Product Management fits within any given organisation. We will cover how to maximise your efforts in juggling day-to-day activities, including monitoring product performance and keeping up-to-date on the market.

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    Ignite Product Innovation

    Learn to quickly uncover, prioritise and test ideas to ensure you’re keeping business objectives and customer problems at the centre of your innovation.

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    Design the right Product experiences

    Find out how to competently assess and articulate the market and product requirements for product design, development and marketing purposes.

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    Capture and realise customer value

    Research target customers to uncover their unmet needs and ensure your products are customer-centric.

Training outcomes

By investing in your Product Management skills and capabilities, you will go back to your organisation with both immediate and ongoing benefits:

  • More profitable, market-driven products and services. More delighted customers, who happily refer others to you.
  • A data-driven process that reduces risk and the likelihood of failure, by not using 'gut feeling' to make expensive business decisions.
  • A consistent, rigorous and repeatable approach and language, across product teams and their stakeholders, who build, market, sell and support products, to increase your likelihood for success.

Register for Essentials of Product Management

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Have a question?

Give us a call on 1800 272 466 or drop us an email.

Your Trainers

What’s Included?

  • icon 3 days of training, facilitated discussion and interactive exercises in a small group setting
  • icon A full course textbook that you will take away with you
  • icon A certificate of completion
  • icon Access to our alumni slack group for future questions, support and sharing excellence.
  • icon Templates & tools that are available online after the course
  • icon Juggling balls (You learn to juggle!)
  • icon Morning tea, afternoon tea and lunch over the course of 3 days
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AIPMM Certification

The Essentials of Product Management course has been reviewed by the Association of International Product Managers and Marketers (AIPMM) as being a course that supports the training requirements to prepare for the Certified Product Manager exam and associated certification that tests against global standards in Product Management. Brainmates is the only organisation in Australia that offers this certification.

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Upcoming Course Dates

Accepted Payment Methods: Credit Card, Paypal, Pay by Invoice

Course Location
Date Group of 3+Early birdStandard
11 - 13 Nov $ 2,545.00 AUD pp$ 2,695.00 AUD(ends in 13 days)$ 2,995.00 AUD
02 - 04 Dec $ 2,545.00 AUD pp$ 2,695.00 AUD$ 2,995.00 AUD
03 - 05 Feb $ 2,545.00 AUD pp$ 2,695.00 AUD$ 2,995.00 AUD
09 - 11 Mar $ 2,545.00 AUD pp$ 2,695.00 AUD$ 2,995.00 AUD
06 - 08 Apr $ 2,545.00 AUD pp$ 2,695.00 AUD$ 2,995.00 AUD
04 - 06 May $ 2,545.00 AUD pp$ 2,695.00 AUD$ 2,995.00 AUD
01 - 03 Jun $ 2,545.00 AUD pp$ 2,695.00 AUD$ 2,995.00 AUD

Price is inclusive of GST

Location & Contact

Brainmates

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