The Brainmates DISRUPTED Idea Pad helps organisations quickly determine whether their Product ideas are worth pursuing and what impact it will have on society.
Download your DISRUPTED Idea Pad.


The DISRUPTED Idea Pad was introduced to the audience of 
LTP 2024 and is a new take on our most popular Product Management tools.

It asks 5 simple questions:

  1. Who the idea is for?
  2. What problem(s) the idea solves for the customer?
  3. What benefits the customer gets from your idea?
  4. What benefits the business receives by developing, implementing and managing the idea once in market?
  5. What impact will it have on the world?
While these are simple questions, the answers are not always easy to provide. In our experience it will often identify critical areas of misalignment that should be uncovered as early as possible in a products development and lifecycle.

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