AGPM – When do you release the next version of a product?

On the Ask a Good Product Manager (AGPM) website I responded to the following question:


How do you decide to release a new version of a product?

My question is specific to products used by almost everyone in the world – products like Windows, MS-Word, Adobe Reader. For such products, how does product manager decide for the next release of such products?

Notice that these products are already at a level that almost everyone using it is more-or-less satisfied with them. For example: Having released Microsoft Office 2003, how would the product manager decide that we need Microsoft Office 2007?

For my response and answers to other great Product Management questions visit Ask a Good Product Manager

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