AGPM - When do you release the next version of a product? - Brainmates - Boosting People and Product Performance


AGPM – When do you release the next version of a product?

On the Ask a Good Product Manager (AGPM) website I responded to the following question:

How do you decide to release a new version of a product?

My question is specific to products used by almost everyone in the world – products like Windows, MS-Word, Adobe Reader. For such products, how does product manager decide for the next release of such products?

Notice that these products are already at a level that almost everyone using it is more-or-less satisfied with them. For example: Having released Microsoft Office 2003, how would the product manager decide that we need Microsoft Office 2007?

For my response and answers to other great Product Management questions visit Ask a Good Product Manager

If you have a Product Management question that you want answered, post it in the comments below.


About The Author

Nick Coster is the Head of Training Services and a co-founder of Brainmates. He is passionate about the benefits of building products and services that delight the buyer and the user. He has been developing and managing products for over 15 years, with range of different companies including Telstra BigPond, Excite@Home, Optus, Westpac, eBay, Cochlear, and Macquarie University. Nick is Brainmates' lead Product Management training facilitator. He enjoys training product managers from different industries and working with them to help them deliver market-driven product innovation. He brings life to the Product Delivery Cycle framework by sharing his personal experiences as a practitioner of Product Management.

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