Trust is an unmet market need

A few weeks ago I delivered a talk about the importance of ‘Trust’ in product design at the Internet Events talk titled ‘Manipulating Online Social Media’.

I have been thinking about Trust as a product attribute for years, so it was good to put some of these thoughts together into a presentation as link it to the role of product management.

It is a concept that is becoming even more important with the explosion of person to person connectivity via social networks.

The presentation is available here, and I am hoping to present it at Product Camp Melbourne in July.

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