Top 10 Brainmates Blog Posts of 2010

Here we present our top ten posts of 2010. There’s quite a mix covering topics like product planning and strategy, ways to involve customers in product development and tactics and approaches to effective marketing.

We welcome comments, discussion and debate on all of our articles and encourage you to share your own views and thoughts.

Top 10 Brainmates blog posts of 2010

  1. What is product management? the Brainmates team created a short, visual slide presentation to provide an introduction to the product management role and its responsibilities. We use our product delivery cycle model to illustrate what activities and tasks product managers must perform at different stages of the product process.
  2. Software tools for product managers A popular post that we’ve continued to add to, this outlines various software tools that product managers use. From wireframes to collaboration, project management to requirements gathering this list is sure to have a few services you may not have heard of and might wish to try
  3. How to create a killer value proposition This post takes aim at weak and uninspiring value propositions and proposes using a two sentence structure to create a succinct and powerful value proposition that’s entirely customer centric and which helps define a product in a way that resonates with your customers.
  4. How to audit your brand Bridging marketing communications with product management principles this post outlines a quick and cost effective way that product managers can assess where their products sit in relation to competitive offerings and in the mind of the consumer.
  5. Product Manager vs. Project Manager One of the key challenges that we hear when we talk to product managers is that they are often expected to perform the role of project manager for some or all of the delivery of their product to the marketplace. This post investigates the differences and the overlaps and helps readers work out what role they’re doing by way of a simple quiz.
  6. Product differentiation – what does your product do better? It’s not good enough for your product to simply be different. It must offer something of value to your customers that cannot be replicated by competitors. This post investigates how to identify smart ways to differentiate products and services regardless of industry.
  7. What problem does the iPad solve? Undoubtedly the most successful product launch of 2010, the iPad challenged many in the product management community. What was the ‘problem’ that the iPad solved? Or was it something new that worked outside this traditional framework? This post prompted great debate amongst our readers.
  8. 5 questions product managers should ask their customers Sounds simple right? But in our busy day-to-day lives it can be a while since we last spoke to our customers. This post suggests 5 questions that product managers could ask their customers to gain refreshed insight and understanding of who you’re serving, what they want and how they want it.
  9. Price discrimination for product management This post investigates the topic of pricing and seeks to define three types of price discrimination and how these can and are being used in product management.
  10. Social media in product management survey results We conducted a survey in May 2010 to examine how product managers were using social media. The results were very interesting and showed that product managers are leading the way in using new tools and technologies to connect with customers and build better products and services

We also suggest you check out our three white papers published in 2010.

  1. Characters at Work: Using Personas in Product Management This white paper investigates the origin of the persona tool, the various types of personas and how product managers can create effective personas to help in product development and ongoing product management
  2. Collaborative Conversations: Using Social Media in Product Management Social media provides product managers with an opportunity to join online conversations. This can help in understanding what customers like, what they don’t like, what they want and how they want it. This insight is useful in the design, development and deployment of products. This white paper investigates how this can be done.
  3. Innovation is just good product management we contend that effective Product Management should be the heart of the company’s innovation program. We examine the fundamental role of Product Management and show that the purpose of Product Management is essentially to execute on the principles of innovation.

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