“So You’re a New Product Manager…” Part 10

This is our final blog for this series.

Tip 10: Take Steps to be a New Product Manager Again

Following on from Tip 9, Tip 10 may be controversial to some.

After a while, you tend to get to know everything that there is to know about your product. The downside of this is that eventually it may become more difficult to see your product through the eyes of the customer. It starts to become all about the KPI’s of the product and the business objectives. Meeting business objectives is important but ultimately, to meet your objectives you need to delight your customers. If you feel that you’re becoming stale, then you may need to take radical action.

You should take steps to become a new Product Manager again.

Product Managers have to be super confident about their product and understand why their customers should love their product. As the “owner” of the product, your belief in your product’s feature set and benefits must be rock solid. If your customer focus wanes, this may translate poorly internally as well as externally. You can’t expect your Sales team to sell your product if you’re not convinced that someone will buy your product. You can’t expect customers to buy your product if you don’t believe that your product resolves a problem well.

We encourage Product Managers that lose the customer feel for their product to seek new opportunities. Find a product that you are passionate about and start at Step 1. Reclaim your passion!

We hope that you have enjoyed this series on being a new Product Manager. If you think that we have missed any key tips, please add your feedback in the comments.

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