Brainrants | Brainmates Blog

Forrestor Research recently published an article on the qualities Product Managers and Product Marketing leaders should exhibit.

According to Forrester, here are 4 qualities that make a great Product Management leader:

1. Profession
   To be a Product Management leader, the right mix of experience, skills and even personality traits is crucial.
2. Art
   Product Management leaders must possess ‘artistic persuasive’ abilities to bring disparate groups across an organisation together to deliver results that benefit both the customer and the business.
3. Discipline
   Product Management is strategic and leaders must stay focus on their strategic responsibilities. Product Management leaders focus on important priorities not urgent requests.
4. Business Acumen
   Product Management activities have a direct impact on core business benefits. Leaders must have the ability to understand and use levers that drive company performance.

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