Why do we need a new Product Management framework?
Over the last 8 years that we’ve been business, and with the team’s collective Product Management experience, we have seen the demands and the rate of business change putting increased pressure on the role of Product Management. Markets are more competitive and are moving faster and many of the older styles of Product Management and Product Development have been struggling to keep up. This has given rise to many new development approaches like Lean and Agile.
While these methods can be applied relatively easily to new start-up businesses, larger more established businesses struggle to integrate these development approaches into their existing activities. This is where we see Product Management evolving to embrace the best bits of these approaches while maintaining the focus on delivering value to the market in a way that supports the objectives of the business.
We also wanted more from our new framework … Our wish list included a workable, flexible framework that could be applied by many different types of organisations. More importantly, our framework had to empower Product Managers and Product Marketers, provide methods and tools that can be applied in their day to day job. The theory needs to link to the practical realities. There is no point offering a solution that is out of reach.
So how does our new framework help your organisation?
Like other best practice Product Management frameworks, it maintains a strong focus on the customer and measurable business benefits. We bring together the various Product Management activities that are required to support and grow an existing product in the market, as well as generate new product ideas and deliver them to market.
From a business perspective, the framework aligns teams and offers consistency in practice and a common language. Sound like common sense?
Our framework considers:
1. Day to Day Product Management
It has 6 distinct activities from Product Strategy to all important Reporting
2. Product Delivery
It has 4 phases from Innovation, Design, Development and Implementation
The ability to co-ordinate the Product Management activities that you and you team are performing as part of a logical framework will help keep the focus on the actions. Nobody likes to waste time on a product that customers don’t like, or that the business can’t benefit from. The Brainmates Product Management Framework increases the likelihood of delivering product to the market that customers love.
If you would like your organisation to embrace this global best-practice framework, contact us on 1800 BRAINMATES to discuss the steps to building a high performance, market-driven organisation that delivers products and services that your customers love.