Fresh from 3 weeks of R&R, I have concocted the perfect recipe for product professionals, to be consumed as needed.
- Meditate for 20 minutes first thing in the morning
- Schedule in hourly blocks of uninterrupted quiet time to work
- Clear the workspace and mind of any clutter
- Gather the fresh, deep customer data from reliable sources
- Sift the insights through a Product / Solution / Feature Benefit sieve
- Reduce mixture to unique selling points and a value proposition
- Shuck the business opportunity
- Soak in competitive positioning
- Neatly roll the business opportunity into a business case
- Pitch the business case to stakeholders along a scoop of marketing and sales support, adding in a squirt of communications skills for good measure
- Once chilled, pour into glasses to serve to taste testers.
- Sprinkle mindfulness to taste
- Serve to customers and enjoy the benefits!