I’m just finishing up a blog entry about what being “market-driven” means, which in short I felt was gaining a true understanding of your customers. Strangely, an article came out in B&T Today (August 27, 2009) called, “Brands are failing women”. The article talks about how Australian women have high earning power and have more control over household spending but they are dissatisfied with the products available for purchase. The article states there is a “lack of understanding in [ ] product design”, and that “Australian women were being misunderstood by many brands”, especially within the financial, auto and medical industries.
You can read the full article here. For those interested, I’ll post my perspective on what being “market-driven” means within the next week.