This is a fairly marketing-centric post. But, for those Product Mangers and Product Marketers that are looking at Marketing Automation and Inbound Marketing principles, or have already begun to use it then perhaps you will find it a quick and interesting read.
Product Marketers need to continually think through how they will connect with their target market. Research suggests that 67% of the buyers journey is now done digitally (SiriusDecisions, July 2013).
The game today is to educate and enthuse buyers online. That requires good quality content, available through the right channels, to reach the right people. For that to work you need a slick marketing operation. Marketing Automation is an emerging discipline that is giving marketing operations a chance to be nimble, broad-reaching, responsive and data-driven with their engagement efforts.
Anyway, I finally got around to doing my inbound marketing certification for 2015 through the Hubspot Academy. I completed the examinations for both the Inbound Certification and the Hubspot Certification for 2015.
There were three cools things I learned about in the training. Even though I kind-of knew about them, I didn’t really appreciate the power they offered:
- Progressive Forms
- Custom Contact Properties
- Smart CTA
Make sure you stay up to date with the latest news about our Ready, Set, Go to Market Product Marketing training course. It contains principles and tools that help Product Marketers use Inbound Marketing principles for great go to market plans.