Updated December, 2019. Stand out from the crowd and reap the rewards. Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product...

If you answered “don’t know”, then right now you’re failing as a Product Manager. But, don’t worry. Firstly: I won’t tell anyone. Secondly: if you don’t know, it’s unlikely anyone...

Updated October, 2019 These days, businesses are under constant pressure to do more with less. One common ‘solution’ is for a single person to perform multiple roles. In the early days of a...

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. But this is what George Castellion...

Adrienne Tan, updated in September 2019. Pretty much every Product job description these days says that ‘stakeholder management’ is a key priority. But what exactly is stakeholder management?...

Product Management legend Rich Mironov sat down with Ivy Hornibrook, Leading the Product conference ambassador, to talk all things Product Management. In this second part of the interview (see part...

If you work in Product Management and you haven’t heard of Rich Mironov, then best keep this to yourself, and jump onto his blog, pronto, where he’s been blogging about software product...

Anytime the topic of Product Management roles and responsibilities is discussed, you can guarantee that you’ll elicit excitable responses and conflicting opinions. The spectrum of job titles...