The Brainmates Blog - the best product mind is product fit

Product Marketing in Australia – A 2018 State of Play

Over the past year a growing trend has emerged. Demand for strategic Product Marketing in Australia is increasing, at an increasing rate. It’s emerging as a highly influential role in...

Product Bookclub Wrap | Badass: Making Users Awesome by Kathy Sierra

Why is it that some products are so much more successful than others? (hint: it’s neither luck or a good marketing budget!) Kathy Sierra addresses that very question in her book Badass:...

What’s next for the Product Management Career

When it comes to the future of Product Management, there is great focus on the Product Management career. In October 2017, Brainmates hosted a round-table discussion with six accomplished Product...

3 Best Ways to Create a Single Customer Vision

Getting ahead in retail means catering to your customers, and a single vision of your customers can help you do just that. Article by the team at Auth0. Retail is more complex than ever...

What makes a good Product Manager?

So you want to be a good Product Manager... what are the skills, traits, and behaviours that will set you apart from the rest? It turns out that soft skills are highly valued. In October 2017,...

Investing in Continuous Innovation

Anil Sagaram, Head of Product Development at BT Financial Group Innovation is the hope that businesses look towards to fuel competitive advantage. Some businesses are focussed on achieving the...

5 Lessons from Growing 5 to 40 PMs in Just 4 Years

By Maxime Prades, VP of Product Management, Algolia, The beautiful thing with Product Management is that there isn’t just one way of doing it. Your company culture, your product space, your...

When You’re the New Kid on the Block

Starting off as Product Manager as the new kid in a new gig. By: Chris Mercuri, Product Manager, SEEK Ltd I’m new to SEEK but I am in my sixth or seventh new product context, most recently...