The Brainmates Blog - the best product mind is product fit

Why we need Product Management, with Rich Mironov

In March 2018, Rich Mironov visited Australia and presented to the Product Talks Sydney Meetup Group on building and scaling Product teams. This blog is a transcript of part of that meetup, focusing...

Product Management: art or science

Before you start reading this article, take a moment to stop and think: is Product Management art or science? Write down your answer along with a brief justification. While there may be no right...

Separating Product from Engineering

Agile Product Manager? I’ve often seen jobs advertising for an agile product manager, and it drives me nuts! What is an agile product manager? For me it indicates a profound misunderstanding by...

Product Marketing in Australia – A 2018 State of Play

Over the past year a growing trend has emerged. Demand for strategic Product Marketing in Australia is increasing, at an increasing rate. It’s emerging as a highly influential role in...

Product Bookclub Wrap | Badass: Making Users Awesome by Kathy Sierra

Why is it that some products are so much more successful than others? (hint: it’s neither luck or a good marketing budget!) Kathy Sierra addresses that very question in her book Badass:...

What’s next for the Product Management Career

When it comes to the future of Product Management, there is great focus on the Product Management career. In October 2017, Brainmates hosted a round-table discussion with six accomplished Product...

3 Best Ways to Create a Single Customer Vision

Getting ahead in retail means catering to your customers, and a single vision of your customers can help you do just that. Article by the team at Auth0. Retail is more complex than ever...

What makes a good Product Manager?

So you want to be a good Product Manager... what are the skills, traits, and behaviours that will set you apart from the rest? It turns out that soft skills are highly valued. In October 2017,...