Many of the world’s largest, most admired and most successful companies (like Apple, Amazon and Google) are now Product-led or Product-centric. But while we have many famous, valuable and useful...

Tired of being pulled in every direction and struggling to decide what’s most important to your Product? Here’s how to get your priorities in order. “But can’t you just make it load...

Is your Product Team making these common mistakes when it comes to tracking and analysing data? Here’s how to identify and fix them. Every Product Manager knows the importance of tracking...

Starting any new role can be daunting. Stepping up into a leadership role is especially daunting. Product leadership is made even more challenging, as there are very few models (if any) that cover...

Updated July 2020. A competitor analysis is one of the fundamental things you should do before you launch a new Product or business. Here's the six-step process we follow to measure the...

Updated June, 2020 User and buyer scenarios are useful Product Management tools for both communication and design. They are used to share and communicate customer situations with your Product team...

While every business is always looking for great ideas and new products, it’s rarely a matter of ‘build it and they will come’. Product Managers know how important it is to test business...

Community has been a big part of Brainmates from the beginning. Back in the early noughties, when Brainmates began, nobody knew what Product Management was. When we spoke about it, people thought we...