Updated June, 2020 User and buyer scenarios are useful Product Management tools for both communication and design. They are used to share and communicate customer situations with your Product team...

While every business is always looking for great ideas and new products, it’s rarely a matter of ‘build it and they will come’. Product Managers know how important it is to test business...

Community has been a big part of Brainmates from the beginning. Back in the early noughties, when Brainmates began, nobody knew what Product Management was. When we spoke about it, people thought we...

Out of intense complexities, intense simplicities emerge.”- Winston Churchill Wow what a challenge the past 3 months have been! So many of us have lost our jobs, had our hours reduced or been...

Pinch and zoom. Apple trained us to do this on our phones. Google trained us to do this with maps. If you want to look at something closely you “zoom”. If you want to view the big picture you...

Delivering value from Mergers & Acquisitions (M&A), just like product management, is cross-functional in nature. As of this moment, M&A activity has come to a shuddering halt as...

As an Aussie-expat based in San Francisco, I briefly took a passing interest in baseball. One of the many, many statistics leagues track is called a batting average - the ratio of times a batter...

In the current climate it’s hard to tell which businesses are surviving and which ones are sinking. Without the face-to-face interaction that is usually so much a part of our professional lives,...