Starting any new role can be daunting. Stepping up into a leadership role is especially daunting. Product leadership is made even more challenging, as there are very few models (if any) that cover...

Updated July 2020. A competitor analysis is one of the fundamental things you should do before you launch a new Product or business. Here's the six-step process we follow to measure the...

Updated June, 2020 User and buyer scenarios are useful Product Management tools for both communication and design. They are used to share and communicate customer situations with your Product team...

While every business is always looking for great ideas and new products, it’s rarely a matter of ‘build it and they will come’. Product Managers know how important it is to test business...

Community has been a big part of Brainmates from the beginning. Back in the early noughties, when Brainmates began, nobody knew what Product Management was. When we spoke about it, people thought we...

Out of intense complexities, intense simplicities emerge.”- Winston Churchill Wow what a challenge the past 3 months have been! So many of us have lost our jobs, had our hours reduced or been...

Pinch and zoom. Apple trained us to do this on our phones. Google trained us to do this with maps. If you want to look at something closely you “zoom”. If you want to view the big picture you...

Delivering value from Mergers & Acquisitions (M&A), just like product management, is cross-functional in nature. As of this moment, M&A activity has come to a shuddering halt as...