Updated February, 2020. As a Product Manager I love the words "market-driven". They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket)....

Me: “Erica should my feet be lifting when I do a sissy squat?” My fitness coach: “Adrienne your squats are too low and you’re losing tension at the bottom”. “Adrienne slow down each...

Our world is in the midst of some seismic changes. The success of capitalism has drastically increased wealth and prosperity around the globe; but unfortunately, not equally. The gap between rich and...

Updated December, 2019. Stand out from the crowd and reap the rewards. Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product...

If you answered “don’t know”, then right now you’re failing as a Product Manager. But, don’t worry. Firstly: I won’t tell anyone. Secondly: if you don’t know, it’s unlikely anyone...

Updated October, 2019 These days, businesses are under constant pressure to do more with less. One common ‘solution’ is for a single person to perform multiple roles. In the early days of a...

I’ve been championing product management for 15 hears now. In the early days it was a real struggle. Hardly anyone had heard of product. I was often called project manager. If they had heard about...

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. But this is what George Castellion...