Pricing a Product: Core Principles for Product Managers
Pricing is a critical, yet often overwhelming, topic for Product Managers. It directly influences a product’s profitability and long-term succes
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Insights Author
Nick Coster
Co-Founder and Lead Trainer, Brainmates
Nick Coster is Co-Founder and Lead Trainer at Brainmates. With 25+ years' product management experience at companies including eBay, Westpac, and Optus, Nick has trained thousands of professionals across ANZ. He is known for making product management practical, equipping teams with the skills to deliver outcomes that drive business value.
product strategy
product design
product development
training
coaching
AI expert
Case Study: How Pets.com Failed Product Development
What’s the difference between being ahead of your time and failing to accurately read the market of the day?
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