Insights Author

Kathryn Shepherd-King

Chief Commercial Officer, Brainmates

Kathryn Shepherd King is Chief Commercial Officer at Brainmates, with 20+ years' experience shaping how organisations build and scale product capability. She works with executives to align strategy, governance, and delivery for sustainable growth. Known for her commercial clarity, she helps teams create product impact that drives both customer and business value.

product leadership product operating models product advisory go-to-market strategy product transformation

Good Product Has Always Mattered. Now It Has to Prove It

The product job market isn’t simply recovering, it’s resetting. As AI reduces the need for coordination-heavy work, product management is shifting toward what always mattered most.

Turning OKRs Into A High-Performance System

Most teams adopt OKRs to improve focus, alignment, and impact. But too often, they become performance theatre — vague goals, vanity metrics, and forgotten check-ins.

How Great Product Teams Deliver Strategic Impact

Product teams are great at developing a vision, but not always at aligning it. They often define where they want to go, but struggle to translate that into a shared, strategic plan that guides prioritisation, cross-functional decisions, and delivery.

How to Drive Product-Led Growth

Product-led growth relies on using your product as the primary vehicle to acquire, activate, and retain customers. But is it the right go-to-market strategy for every business?

The 6 Key Ingredients for Good Product Collaboration

What is required for product teams to collaborate effectively to create awesome products?