The Brainmates Product Management Framework – an iterative process from idea to minimum viable product to launch and beyond.

The Brainmates Product Management Framework brings together Design Thinking, Agile and Lean methodologies to offer a fresh approach that enables companies to create products and services customers love.

Using this Framework, an ‘idea’ is shepherded from Innovation to Business selection and minimum viable product, through to Development, Marketing and lastly Operations to become a market-ready product or service.

Underpinning this approach is the belief that customers are the centre of every profitable opportunity.

Brainmates set out to create a practical, streamlined Product Management Framework for medium and large organisations applying:

  • 100 years of collected, ‘hands on’ Product Management and Business experience
  • Knowledge and information gained from academic literature and study
  • An understanding of organisational culture
  • Our involvement in disrupted and dynamic markets and organisations
  • On-going, healthy debates amongst our peers and thought leaders

We wanted a Framework to help companies do 2 things exceptionally well:

  • Excel at the lifecycle management of products and services
  • Identify and develop ideas into market-ready products and services

The Framework includes:

  • A set of guiding principles
  • A process with 9 identifiable stages
  • A focus on iterative development, including minimum viable product
  • Simple tools
  • A set of templates for data capture

We train Product professionals in this Framework at our Essentials of Product Management course as well as use it in our consulting practice. We’ve also been applying it to develop our own products.

If you would like to know more about our Framework and how we can use it to help your business, please call us 1800 272 466.


Product Management Training