Brainmates’ mission is to transform organisations’ product capability to develop innovative products their customers love.

Founded in 2004, Brainmates is a product management services firm specialising in delivering product-led transformations in Scaleup, SME, and Enterprise organisations.

We have a deep bench of experienced product practitioners with real-world experience across many domains. For the past 17 years, we have successfully solved many product challenges. We stay ahead of the product curve, always thinking about the future of product, so you don’t have to.

We have delivered impactful results for clients like MYOB, Tabcorp, Woolworths, eftpos, Cuscal, Beyond Blue, Procore, HCF, IAG and more.

At Brainmates, we:

DIAGNOSE

  • Our proven Diagnostic process to uncover and report the root causes of your organisation’s product performance issues.

DO

  • We embed a product specialist in your team to deliver “hands-on” work.

TEACH

  • We provide Capability Uplift programs for your team.

CHANGE

  • We partner with you to work across your entire organisation to transform your product capability.

TRANSFORM

  • We deliver our Product-Led Transformation Program.

It begins with our proven Diagnostic process to uncover and report the root causes of your organisation’s product performance issues

Our Leadership Team

Adrienne Tan

Co-Founder and Chief Executive Officer

Adrienne Tan

Adrienne is a Product geek who is well-known for her green hair, forthright opinions and formidable Product expertise.

She has been championing Product Management since 2000, earning international recognition (and an enormous LinkedIn following) for raising the profile of the Product Management profession within Australia and the Asia Pacific. In this capacity she regularly speaks at business and Product events in Australia and around the world.

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Adrienne is a highly experienced senior product and business leader with broad expertise across various aspects of business such as business and product strategy, stakeholder management and product design and development. She specialises in product leadership and loves to manage, coach and nurture teams of product managers and tech leads.

She has worked alongside brands like Lend Lease, Foxtel, eftpos, Telstra, Xero, Core Logic, Standards Australia, eBay, Disney, NITV, and Kennards.

Adrienne spends (and replenishes) her inexhaustible energy through punishing fitness sessions and then relaxes with wine, cheese and chat.

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Nick Coster

Co-Founder and Chief Operating Officer

Nick Coster

Nick is known and loved by hundreds of Product people for his ability to quickly and simply explain complex problems and concepts with or without a Lord of the Rings or Dungeons and Dragons analogy. Nick has trained and worked with people from diverse companies and industries, including Xero, MYOB, Fairfax, News Limited, NAB and Suncorp.

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Nick has worked in Product Management in various roles, since 1997, staring his career with Telstra, Optus, Westpac and eBay, before co-founding Brainmates in 2004. His superpower is his ability to see connections between otherwise disparate or complex systems or ways of thinking; Nick loves the magical way that complex systems develop emergent properties that the individual components cannot possess alone. Nick likens this to the Product Management profession because of its unique need for an operational understanding of so many different disciplines and how they might work together.

For Nick, Product Management is the engine room of innovation, where curiosity into technology, human behaviour, economics, past and future trends all comes together into one job – to create products that change people’s lives.

Nick is an avid reader of both fiction and non-fiction and can also be found elbow-deep in duct tape and cardboard, constructing elaborate costumes for his son Jack.

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Kent Weathers

Chief Product Officer

Kent Weathers

Kent is our Chief Product Officer, tasked with guiding and executing the Brainmates product strategy.

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He is a leader with 15+ years experience bringing technology products to market. He founded a tech startup in the USA and led the company as Chief Executive Officer for 14 years before an exit.

Kent is passionate about product management. He loves thinking about where a product should be in the future and then working out how to turn that product vision into a product roadmap that delivers real business value. He is motivated by scaling growth stage companies.

When he’s not talking about, working in, or training people on all things Product, he is a keen sailor. After exiting his tech startup he loaded his family aboard his yacht and then captained it 9,337 nautical miles across the Pacific Ocean to Australia, with stops in 41 ports and 9 different countries.

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Sandeep Gondekar

General Manager, Product Manager Services

Sandeep Gondekar

Sandeep is our resident Product consultant hero, who we nickname ‘Sandeep the Great’ or ‘Sandeep the Grey’ depending on whether or not he’s shaved. Sandeep has been in Product Management since 2003, working with some of the world’s leading brands such as eBay, Fairfax and eftpos, and from various industries such as e-commerce, media and payments.

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Sandeep is an expert in product vision and strategy – skills which he brought to the fore when working with a client in the payments industry that was facing significant business challenges. Technology and consumer behaviour were rapidly changing and this organisation was unable to compete and stay relevant. Sandeep helped the client to formulate a multi-pronged strategy so that they could close the gap on competitors while also creating a robust vision to regain its leadership position. But strategy was only one part of the change the organisation required. It was absolutely critical for them to move from a waterfall methodology to agile – to build products their customers genuinely needed. Brainmates, headed by Sandeep, helped them become an agile organisation, driving business outcomes with speed, surety and also progress on multiple strategic initiatives simultaneously. Formulating a robust strategy which considers all aspects of business, including key customer needs and commercial viability, keeps Sandeep happy.

Sandeep is passionate about Product Management because it’s one role that truly enables you to positively influence the future of a business or a product and make them world class. When not brainstorming strategies or cultivating Product culture, Sandeep is busy coaching his nine-year-old son to become as big of a cricket tragic as he is, or traversing Australia with his family on extended road trip adventures.

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Sonny Lydra

Finance Manager

Sonny Lydra

Sonny is the finance and compliance heartbeat at Brainmates.

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He is a finance professional with 14+ years’ experience working in the Technology and Digital space, coupled with a successful background in the hospitality business.

He has worked for several digital and tech company of varying sizes from start up to ASX listed. His recent experience was managing the finance operation of a tech start up that went through a hypergrowth phase, quadrupled its revenue and workforce, and expanded operation to USA and UK. He scaled up its finance team, processes, and system. He also had experience running his own restaurant business and sold it as a going concern in 2007.

He is hands-on and enjoys working with people and turning complex financial strategies into simple, actionable plans.

In his spare time, he is passionate in helping his two boys becoming better at badminton and riding his bike exploring new paths.

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