Leading Australian Retailers Experience
This Leading Australian Retailer experienced significant growth, expanding its digital team by 300% over three years. With rapid scale came the need for a structured, evidence-based approach to building and managing product capability across more than 100 team members. The Capability team sought a consistent framework to support professional growth, guide career pathways, and enable targeted learning investment.
What was the Challenge?
- A lack of internal expertise to define and assess product capability.
- Inconsistent understanding of role expectations across teams.
- Limited visibility of collective strengths and development needs.
- The need to align capability investment with organisational priorities.
What were the Outcomes?
- Capability Strategy and Framework
- Developed a tailored capability framework grounded in Brainmates’ model, adapted to this organisation's context, covering 24 capabilities across five proficiency levels.
- Evidence-Based Insights
- Analysed assessment data from over 100 participants to identify high-impact capability gaps and prioritise investment areas.
- High Engagement and Adoption
- Achieved over 90% completion of self-assessments, with nearly 90% of those validated by managers.
- Organisation-Wide Learning Alignment
- Provided calibrated recommendations linking capability development to business strategy, revealing key opportunities for uplift.
Participant improvements
- Improved clarity and confidence in role expectations and development needs.
- Strengthened manager capability to hold meaningful performance and growth conversations.
- Enhanced alignment between individual growth and organisational priorities, ensuring capability development delivers measurable business outcomes.
What was the Impact?
Brainmates supported a leading Australian retailer to build a structured, evidence-based product capability framework for its rapidly scaling digital team. Clear role expectations, calibrated assessments, and organisation-wide insights strengthened leader alignment, improved development conversations, and enabled targeted capability investment, resulting in greater clarity, confidence, and measurable uplift across the product organisation.
Learn more about this Leading Australian Retailer's experience here.
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