Leading Australian Retailer
A 1,400-person organisation spanning multiple digital disciplines, sought to bring structure and consistency to how it defined, developed, and measured capability across roles. Fragmented frameworks, inconsistent job titles, and unclear career pathways created barriers to growth and alignment.
What was the Challenge?
- Inconsistent frameworks across teams made it impossible to compare or measure capability.
- Role ambiguity and overlapping responsibilities caused friction in hiring and collaboration.
- Lack of a clear career pathway limited visibility and motivation for team members.
- Misalignment among leaders led to inconsistent expectations and development practices.
What were the Outcomes?
- Unified Capability Framework
- Designed and implemented a single, organisation-wide framework covering 120 roles and 48 capabilities, including alignment to their leadership model.
- Clear Career Pathways
- Introduced role profiles and progression maps, creating transparency in career growth and reducing duplication.
- Improved Leadership Alignment
- Established a shared language and structure for capability conversations across disciplines.
- Sustainable Development Practices
- Enabled targeted investment and consistent development planning across teams and functions.
Participant improvements
- Greater clarity and confidence in career development, supported by role profiles and self-assessment tools.
- Improved cross-functional collaboration through consistent role expectations and capability language.
- Enhanced ownership and accountability for individual capability growth and team development.
What was the Impact?
Brainmates helped a leading Australian retailer unify capability across its 1,400-person digital organisation. A single capability framework, clear role pathways, and aligned leadership expectations strengthened collaboration, reduced ambiguity, and enabled consistent development. Teams gained clarity, confidence, and ownership of their growth, creating a scalable foundation for long-term capability uplift.
Learn more about this Leading Australian Retailer's experience here.
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