Our Mission

To help organisations leverage product management to drive business value with products customers love.

Our Story

Founded in 2004, Brainmates is the leader in product management professional services in Australia and New Zealand.

We deliver practical, product-led change to scale-ups, SMEs and enterprise organisations.

We have a deep bench of experienced product experts with real-world experience across many domains. Their skills are supported by our unique frameworks and proven Product-Led Program, which enabled hundreds of organisations to uplift their product capability – resulting in significant improved business outcomes.

Our expertise brings product-led change to organisations with a deep understanding of product value, deeper market insights and customer knowledge, and opportunities for higher return on investment, faster.

When you work with Brainmates, you get a trusted partner. We will find your competitive edge and help you build a product practice around your unique differentiation.

We will leave you positioned for sustainable product success.

Organisations we’ve helped solve product problems:

Product is What We Do

Our deep product knowledge is built from real-world experience supporting hundreds of organisations to uplift their product capability, unlock the value of product management and get a higher return on investment, faster.

We stay ahead of the product curve – always thinking about the future – so you don’t have to.

Our Unique Value

The Big 4 offer one-size-fits-all consultancy frameworks
while the smaller boutique consultancies bring a
product practitioner.

Brainmates offers it all.
Product management specialisation

Real world experience across many products, domains & industries

Proven & structured consulting frameworks

Rich, advanced & mature product management IP
Decreases dependency & uplifts your capability to sustain results

Big 4 Consultancies

Boutique Product Consultants

Big 4 Consultancies​

Boutique Product Consultants​

Product management specialisation

Real world experience across many products, domains & industries

Proven & structured consulting frameworks

Rich, advanced & mature product management IP
Decreases dependency & uplifts your capability to sustain results

Leading the Product

As the organiser of Leading the Product, we’re dedicated to elevating product management – providing product professionals with new insights and opportunities to grow through our annual conferences.

Leading the Product curates the world’s leading experts, the latest thinking, and the newest methods in product management – providing a supportive and inclusive community where professionals can be inspired and foster their passion for product management.

Brainmates helps organisations
leverage product management to
drive business value.

Our Leadership Team

Adrienne Tan

Co-Founder and
Chief Executive Officer

Nick Coster

Co-Founder and
Chief Operating Officer

Kathryn
Shepherd-King

General Manager,
Brainmates Professional Services

Sonny Lydra

Financial Controller

Talk to a partner who
can help solve your
product problems

Learn From Our Thought Leaders

The Product Zoom Levels Framework

Switching between different horizons can make conversations with stakeholders difficult if you’re not all operating at the same level.

Read more

Adaptive Mindset ‘Hats’ Your Product Manager Wears

Successful Product Managers must wear various ‘hats’ on any given day to make all the puzzle pieces fit together.

Read more

Boosting Team Performance By Building PM Capabilities

When your Product Managers come to you for advice when struggling to communicate with their teams, what can you do to help?

Read more

Disrupting the Product – Strategy Questions Answered

How can we adapt and disrupt during periods of economic downturn? Here are some answers to common product strategy questions.

Read more

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Get in touch

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to you the next business day.

Free Consultation

We’ll get in touch the next business day to organise a time that suits.

Get a Quote

We’ll get in touch with you to discuss how we can help your team.