Product Management - Product Management Courses - Brainmates
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The three-day Essentials of Product Management course is all about setting you up for success in your Product Management career. You'll learn how to identify your customers and dive deep into their problems. You'll discover how to use experimentation and Minimum Viable Products. And you'll learn techniques for successfully building and launching your product or service.

The course experience is designed around interactive exercises, giving you the opportunity to practice using the tools and templates in the class environment, so you're ready to use them on the job.

The course is based on the Brainmates Product Management Framework and is endorsed by the AIPMM (The Association of International Product Marketing and Management).

Success Stories

Five years ago I decided to make the switch from sales to product management. Your course was the stepping stone for me to build a framework for approaching product management in a structured and repeatable way. My goal was always to see how I stacked up against Stanford and Berkeley MBA product managers by moving to the US. Since relocating to Silicon Valley I’ve been promoted several times, launched a few products, worked with some of the biggest companies in the world, and even received a patent. I’m doing well and I thank you and your team for helping me take those first steps. My next journey is about to begin as I take on a role as Director of Product Management at a smaller company with the opportunity to mentor other product managers. Mike Lindsay, Malwarebytes

Superstar Clients

Envato Seek Transport NSW UQ
afl smith family cochlear stackla
NSW Healthshare UBS Asciano CBA

The Course Covers

  • The foundations of good Product Management

  • Starting with strategy and lifecycle management

  • The Brainmates Product Management Framework

  • Igniting innovation

  • Designing the right experience

  • Realising customer value

Meet the team

Nick Coster

Nick Coster
Head of Training

Leading challenging and fun courses that make product management superstars

Sean Richards

Sean Richards

Inspiring and leading participants in courses, to build new Product Management skills

Adrienne Tan

Adrienne Tan
Principal Consultant

Produces course content, ensuring it remains contemporary, effective and ahead of the curve


Why should I attend this course?

Brainmates builds superstar Product Managers, by giving you the foundational knowledge you need to excel at your job. The Essentials of Product Management gives you the tools you will use on the job to deliver business outcomes and customer value.

How does this course fit with Agile and Lean methodology?

Agile and Lean thinking is deeply embedded within the Essentials of Product Management course. The customer and problem is central in the Brainmates framework, along with early and frequent experimentation and iterative development.

What makes this course so good?

Alumni feedback shows this course is a pivotal moment for Product Managers. They tell us they use the tools, templates and frameworks in their day-to-day work, and that the course sets them up for career progression. Not to mention the fact we use professional trainers, who also have current and extensive Product Management experience.

Will I learn how to innovate?

Yes – this course gives you all the steps needed to take a bunch of ideas, turn the best into concepts, and move ahead to develop a successful product.



What Do I Get ?

For AUD $2995 (incl. GST) you receive:

  • 3 days of training, facilitated discussion, interactive exercises
  • Full course notes
  • Templates & tools available online
  • Juggling balls (You learn to juggle!)
  • Morning tea, afternoon tea and lunch over the course of 3 days
  • An evening drink to network with the other Product Managers on the course


Product Management is fundamental to the success of any business; large or small. It helps organisations frame their thinking and doing processes around the concept of value. More specifically, generating sustainable, on-going customer and business value.

The Benefits For
Product Professionals :

  • Learn a repeatable process for delivering and managing products and services.
  • Increased confidence in your ability to deliver successful products and meet business objectives.
  • Improved Product Management capability and skills.
  • Be armed with the right language, tools and templates when working with your stakeholders.
  • Add to your professional development.

The Benefits For
Businesses :

  • More profitable market-driven products and services.
  • Delighted, happy customers.
  • A competitive advantage for your business.
  • Minimise the risk of product failure by removing 'gut-feel' Product Management decisions.
  • A consistent and rigorous approach across product teams and their stakeholders who build, market, sell and support products.

Course Dates

Course Dates Duration Location Cost Status
Essentials of Product Management 21 Aug 2017 3 Days Melbourne $2,995.00 AUD Register
Essentials of Product Management 04 Sep 2017 3 Days Sydney $2,995.00 AUD Register
Essentials of Product Management 09 Oct 2017 3 Days Melbourne $2,995.00 AUD Register
Essentials of Product Management 13 Nov 2017 3 Days Sydney $2,995.00 AUD Register
Essentials of Product Management 04 Dec 2017 3 Days Sydney $2,995.00 AUD Register
AIPMM Product Management Certification 07 Dec 2017 2 Days Sydney $1,495.00 AUD Register

* Prices inclusive of GST

AIPMM Certification for Product Managers

The Essentials of Product Management Training course has been reviewed by the Association of International Product Managers and Marketers (AIPMM) as being a course that supports the training requirements to prepare for the Certified Product Manager exam and associated certification. Brainmates provides a half day additional preparation session before candidates sit the online test. The fee for sitting the certification test with Brainmates is $1495 (Inc GST) and includes:

  • AIPMM membership fee
  • Certification fee (for up to two attempts at passing the test)
  • 1/2 day Examination preparation session.
  • Administration of the onsite exam.