Better Stakeholder Communications


RELISH Communicating

Dr. Sarah Colley from Pockets of Brilliance provides Product Managers a simple and effective way of structuring verbal and written communications.

The technique is called RELISH.

  1. Relatedness: Clarify the purpose of the communication and the role of the person receiving it
  2. Expression: Label the emotion that exists around the issue being communicated.
  3. Leading the Pack: Be clear about the objective of the communication.
  4. Interpersonal Connection: Empathise, connect and show that you understand.
  5. Seeing the Facts: Present key data, facts, information and milestones.
  6. Hopefulness: Address future implications and outline the next steps.

The main objective of stakeholder communications is to impart information to those in the business and parties external to the organisation.

Sarah advocates the use of RELISH to:

  • Ensure stakeholders receive the information in a manner that engages them.
  • Clarify needs, expectations and accountabilities.
  • Garner support and ‘buy in’ from stakeholders.
  • Secure resources for projects.

RELISH a simple tool to add to your Product Management kit.


About The Author

Nick Coster is the Head of Training Services and a co-founder of Brainmates. He is passionate about the benefits of building products and services that delight the buyer and the user. He has been developing and managing products for over 15 years, with range of different companies including Telstra BigPond, Excite@Home, Optus, Westpac, eBay, Cochlear, and Macquarie University. Nick is Brainmates' lead Product Management training facilitator. He enjoys training product managers from different industries and working with them to help them deliver market-driven product innovation. He brings life to the Product Delivery Cycle framework by sharing his personal experiences as a practitioner of Product Management.

Essentials of Product Management

Next Course : 5 June 2017

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