Idea Pad – A Simple Way to Articulate Your Idea

Organisations aren’t short of ideas. Frankly, we have too many. The more we have, the more difficult it is to determine which idea has substance and merit.

By answering the 4 questions below, we are getting one step closer to determining if the idea may be worth pursuing.

1. Who the idea is for?
2. What problem does the idea solve for the customer?
3. What benefits the customer enjoys by adopting / using the idea?
4. And.. what benefits the business receives by developing, implementing and managing the idea once in market?

Use our Idea Pad to capture this information and share with your team mates!