Product Pricing


White Paper: A Pricing Framework for Product Managers

whitepaper-pricingWouldn’t it be great if there was a sure-fire formula for pricing that is guaranteed to increase sales and profits.

This whitepaper helps by providing Product Managers with a pricing framework aimed at delivering results in the market.

The following topics are covered in our pricing discussion:

  1. Popular pricing strategies including cost-plus and value based.
  2. B2B pricing methodologies.
  3. The use of conjoint analysis in B2C marketing.
  4. Common win-win pricing techniques.
  5. A Brainmates pricing framework for the planning and execution of pricing to help increase product sales.

Download the Full Article at – A Pricing Framework for Product Managers (PDF)



About The Author

Nick Coster is the Head of Training Services and a co-founder of Brainmates. He is passionate about the benefits of building products and services that delight the buyer and the user. He has been developing and managing products for over 15 years, with range of different companies including Telstra BigPond, Excite@Home, Optus, Westpac, eBay, Cochlear, and Macquarie University. Nick is Brainmates' lead Product Management training facilitator. He enjoys training product managers from different industries and working with them to help them deliver market-driven product innovation. He brings life to the Product Delivery Cycle framework by sharing his personal experiences as a practitioner of Product Management.

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Next Course : 9 November 2016

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